Regional Director, Business Development (Behavioral Health)

EEOC Statement

"Lifepoint Health is an Equal Opportunity Employer. Lifepoint Health is committed to Equal Employment Opportunity for all applicants and employees and complies with all applicable laws prohibiting discrimination and harassment in employment."

You must be authorized to work in the United States without employer sponsorship.

Work Environment and Travel Requirements

This Position is: Remote

Travel expectations: Up to 50% travel to facilities in the West region

Position Summary:

The Regional Director of Business Development serves as a key leader in advancing growth across Lifepoint Behavioral Health. This role is responsible for building and executing scalable growth strategies, strengthening referral networks, and expanding the division's market presence. In partnership with clinical, operational, and marketing teams, the Regional Director ensures that business development initiatives align with the organization's mission of delivering exceptional behavioral health services.

This position requires a strategic, data-driven leader with strong healthcare business acumen and a proven ability to drive market growth and team performance.

Essential Functions: To perform this job, an individual must perform each essential function satisfactorily with or without reasonable accommodation.

• Develop and implement regional growth strategies aligned with organizational business goals.
• Lead initiatives to increase patient volume, expand access, and strengthen service-line awareness.
• Conduct market analyses to identify opportunities for expansion, service-line development, and partnerships.
• Oversee regional marketing and brand strategies, ensuring alignment with referral development and consumer acquisition goals.
• Serve as a key contributor in organizational growth discussions and leadership forums.
• Build and maintain strong referral relationships with hospitals, physicians, EAPs, mental health providers, schools, social service agencies, and payers.
• Develop referral frameworks using CRM systems, data analytics, and outreach best practices.
• Monitor competitive and payer landscapes to adjust strategies and optimize referral outcomes.
• Provide direct leadership, coaching, and mentorship to facility-level business development leaders.
• Set clear KPIs, growth targets, and accountability standards across the region.
• Conduct performance evaluations, field visits, and pipeline reviews to ensure consistent execution and results.
• Foster a culture of collaboration, transparency, and continuous improvement.
• Design and implement scalable business development tools, processes, and reporting systems.
• Partner with marketing to align messaging, materials, and digital strategies.
• Collaborate with admissions, clinical, and operational teams to ensure seamless patient transitions from referral to service delivery.
• Provide professional development and ongoing training for local business development staff.
• Maintain compliance with HIPAA and all applicable regulatory standards.
• Handle sensitive and confidential information appropriately.
• Always exhibit the company's core values of champion patient care, do the right thing, embrace individuality, act with kindness, and making a difference together.
• Other duties as assigned.

Additional Information:

• Position serves both internal co-workers and external customers, clients, patients, contractors, and vendors.
• Access to and/or works with sensitive and/or confidential information.
• Exhibit an understanding of healthcare regulatory and compliance (e.g., HIPAA). Skilled in the application of policies and procedures.

Knowledge, Skills: The requirements listed below are representative of the knowledge, skills and/or abilities required.

• Expertise in behavioral health and strong understanding of healthcare operations.
• Proven ability to develop referral networks and drive market growth.
• Strong leadership and organizational skills with experience coaching high-performing teams.
• Excellent communication, negotiation, and relationship-building skills.
• Proficiency in CRM systems, Microsoft Office Suite (Word, Excel, PowerPoint), and data reporting tools.
• Strong presentation and public speaking skills.
• Ability to analyze complex market dynamics and develop actionable strategies.

Qualifications:

• Bachelor's degree in Business, Marketing, Healthcare Administration, or related field required; Master's preferred.
• Minimum of 5 years of progressive business development experience in healthcare; behavioral health or addiction services are strongly preferred.
• Demonstrated track record of increasing patient volume, building referral networks, and expanding market presence.
• Strong knowledge of healthcare regulatory and payer environments.

Skills and Abilities:

• Business Mathematical Skills -- Ability to add, subtract, multiply, and divide in all units of measure, using whole numbers, common fractions, and decimals. Ability to compute rates, ratios, and percentages and to draw and interpret graphs.
• Moderate Computer Skills - Frequent use of electronic mail, word processing, data entry, spreadsheets, graphics, etc. Ability to create, maintain and incorporate simple functions into documents, spreadsheets, databases, and presentations to support business objectives.
• Moderate Communication - Regularly uses moderately complex oral and written skills. May train others in functional areas, interact with others and make presentations to department or middle management.
• Routine Business Problems - Problems encountered are routine, somewhat repetitive and generally solved by following clear directions and procedures.
• Job Specific Impact -- Decisions generally affect own job or assigned functional area.
• Independent Judgement -- Results are defined; sets personal goals and determines how to achieve results with few or no guidelines to follow; supervisor/manager provides broad guidance and overall direction.
• Project Planning/Organization - Handle multiple projects simultaneously including task delegation, project oversight, and resource allocation.

Physical And Mental Demands:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential job responsibilities.

While performing the duties of this job, the employee is occasionally required to stand; walk; sit for extended periods of time; use hands to finger, handle, feel objects, tools or controls; reach with hands and arms; climb stairs; balance; stoop, kneel, bend, crouch or crawl; talk or hear; taste or smell. The employee must occasionally lift and/or move up to 20 pounds. Repetitive motion of upper body required for extended use of computers. Required specific vision abilities include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus.

Lifepoint Health is a leader in community-based care and driven by a mission of Making Communities Healthier. Our diversified healthcare delivery network spans 29 states and includes 63 community hospital campuses, 32 rehabilitation and behavioral health hospitals, and more than 170 additional sites of care across the healthcare continuum, such as acute rehabilitation units, outpatient centers and post-acute care facilities. We believe that success is achieved through talented people. We want to create places where employees want to work, with opportunities to pursue meaningful and satisfying careers that truly make a difference in communities across the country.