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Regional Compute Campaign Manager and Performance Marketing Strategy

Qualcomm Incorporated

San Diego, CA

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JOB DETAILS
SKILLS
Advertising, Alliance/Partner Management, Budget Management, Budgeting, Business-to-Business (B2B), Campaigns, Channel Sales, Channel Strategies, Cross-Functional, Data Analysis, Decision Support, High School Diploma, Marketing, Marketing Strategy, Media Campaigns, Multimedia, Online Marketing, Performance Analysis, Performance Management, Performance Metrics, Product Marketing, Public/Media/Press/Analyst Relations, Regional Sales, Relationship Management, Return on Investment (ROI), Sales Pipeline, Search Engine Marketing (SEM), Systems Administration/Management, Vendor/Supplier Planning, Website Conversion, eCommerce
LOCATION
San Diego, CA
POSTED
13 days ago
Minimum Qualifications: Bachelor's degree and 3+ years of Communications, Marketing, Public Relations, or related work experience. OR Associate's degree or equivalent degree and 5+ years of Communications, Marketing, Public Relations, or related work experience. OR High school Diploma or equivalent and 7+ years of Communications, Marketing, Public Relations, or related work experience. *Completed advanced degrees in a relevant field may be substituted for up to two years (Masters = one year, Doctorate = two years) of work experience. Key Responsibilities: 1) Paid Media Campaign Management Regional Compute Campaigns Across EMEA and Other International Markets - Own end-to-end campaign management, from planning and launch through optimization and final reporting. - Develop and execute integrated, multi-channel media strategies across the full marketing funnel. - Manage budget allocation, customer journey planning, and cross-channel performance to maximize business impact. - Partner closely with agency teams to align execution with strategy, business goals, and performance targets. Campaign Performance Analytics and Measurement - Lead campaign measurement and analytics, including KPI development, attribution models, and reporting frameworks. - Analyze performance data to assess ROI and identify opportunities to improve efficiency and effectiveness. - Translate insights into actionable recommendations that improve conversion and optimize media investment. - Deliver clear, executive-ready reporting and performance narratives that support decision-making. 2) Performance Marketing Strategy - Develop and advise on full-funnel performance media strategies across digital channels, including programmatic, search, and social, for B2C and B2B campaigns. - Define the strategic role of paid search, paid social, and programmatic in driving high-quality pipeline, while managing external agency partners for execution and accountability. - Partner closely with campaign managers, web and creative stakeholders, analytics teams, and regional sales and channel teams to drive conversion-focused strategies. - Lead testing and channel experimentation, and turn performance data into actionable insights that improve targeting, creative effectiveness, and pipeline outcomes. - Define and advise on audience strategy, customer journeys, KPIs, and budget allocation to maximize performance outcomes. Other Responsibilities: Cross-Functional Collaboration - Partner with digital strategy, product marketing, creative, and campaign teams. - Ensure paid media strategies align with broader marketing and business goals. - Maintain consistency in messaging across channels and customer touchpoints. - Work closely with creative and campaign teams to ensure advertising content supports overall campaign strategy. Vendor and Stakeholder Management - Manage relationships with external agencies and strategic partners.

About the Company

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Qualcomm Incorporated