Overview:
NaphCare is seeking an experienced and strategic Public Relations Manager to lead the organization’s external communications and media strategy. This role will be responsible for maintaining and protecting the company’s reputation, managing proactive media outreach, supporting executive communications, and elevating the visibility of NaphCare’s healthcare leadership across the correctional healthcare industry.
The ideal candidate is a skilled storyteller and relationship builder who understands how to translate complex healthcare topics into clear, compelling narratives for media, partners, and the public.
Responsibilities:
Media Relations & Publicity
- Develop and execute a comprehensive media relations strategy to elevate the visibility of NaphCare and its subject matter experts.
- Build and maintain relationships with healthcare, policy, and industry journalists.
- Draft and distribute press releases, media advisories, statements, and talking points.
- Pitch proactive stories highlighting innovation, patient care initiatives, partnerships, and industry leadership.
- Coordinate media interviews and prepare executives with briefing materials and messaging.
Strategic Communications
- Identify and develop newsworthy stories across the organization.
- Partner with internal teams to communicate key company milestones, program launches, and facility partnerships.
- Support corporate reputation management through thoughtful messaging and positioning.
Executive & Thought Leadership
- Support leadership visibility through contributed articles, speaking opportunities, and media placements.
- Develop executive messaging for industry events, interviews, and announcements.
- Position NaphCare leaders as trusted voices in correctional healthcare
Issues & Crisis Communications
- Assist in developing and maintaining crisis communication plans.
- Provide guidance and messaging support during sensitive or high-visibility situations.
- Monitor media coverage and public sentiment.
Content & Reporting
- Write and edit high-quality external communications materials.
- Track media coverage and measure PR performance metrics.
- Provide regular reporting on media reach, sentiment, and impact.
Qualifications:
- Bachelor’s degree in Public Relations, Communications, Journalism, or related field.
- 5–8+ years of public relations or corporate communications experience.
- Proven track record securing media coverage and managing press relationships.
- Strong writing, editing, and storytelling skills.
- Experience supporting executive communications and thought leadership initiatives.
- Ability to manage multiple projects in a fast-paced environment.
- Strong judgment when handling sensitive communications.
Preferred Experience
- Healthcare, healthcare services, or regulated industry experience.
- Experience with crisis or issues management.
- Familiarity with healthcare policy, behavioral health, or correctional healthcare environments.
- Media monitoring and PR analytics tools experience.
Key Competencies
- Strategic communicator
- Strong media instincts
- Executive presence
- Exceptional writer and editor
- Collaborative and proactive problem solver
Why Join NaphCare?
NaphCare is one of the largest providers of healthcare services to correctional facilities throughout the US, and we are growing. If you have never considered a career in correctional healthcare, now may be the time! In addition to competitive salaries and generous employee benefits, we have opportunities for new graduates and experienced medical professionals, promote educational growth, and strongly support career advancement within the company.
NaphCare Benefits for Full-Time Employees Include:
- Health, dental & vision insurance that starts day one!
- Prescriptions free of charge through our health plan, beginning day one
- Lowest Cost Benefits!
- Employee Assistance Program (EAP) services
- 401K and Roth with company contribution that starts day one!
- Tuition Assistance
- Referral bonuses
- Term life insurance at no cost to the employee
- Generous paid time off & paid holidays
- Free continuing education and CMEs
If you would like to speak with me to learn more about this position and NaphCare, apply directly to the position to initiate the application process, and I’ll be in touch.
Equal Opportunity Employer: disability/veteran
Want a better idea of what it’s like to work in a jail? See what our LPNs do:
NaphCare - Life as an LPN - YouTube
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Naphcare, Inc.
NaphCare is dedicated to implementing cost-effective, quality services according to our clients' needs.
Because every facility is unique, we tailor our services to meet each client's respective needs. We deliver solutions based on your requests rather than telling you how to run your facility. NaphCare evaluates, evolves, and adapts our programs according to not only client needs, but also the ever-changing field of correctional healthcare.
When you choose NaphCare, you choose a proactive, preventive healthcare provider. We focus on a “Day One” mentality, providing care up front and without delay. Our clients experience greater efficiency, a reduction in unnecessary costs, and transfer their legal liability, all without giving up their independence. NaphCare is leading the way with an all-in-one approach to correctional healthcare that provides services unique to your facility.
Personal Attention
With NaphCare, people come first. We are proud of our company culture and ability to connect with our clients on a personal level, and it is NaphCare's mission to continue our history of personalized service. Care is not reserved simply for the patients entrusted to us, but also for our client partners. We care for our clients by providing efficient services to reduce their costs, communicating regularly about our services, listening to the client, providing accountability through continuous quality studies and reporting, and working with integrity at all times.
Company Consistency
Also, as an independent healthcare partner, we are free from complex partnerships and distant investors that limit our competitors' responsiveness. NaphCare has not undergone any corporate reorganization or restructuring since the company was founded in 1989, and has no plans to do so in the future. This stability, along with planned and structured growth, ensures that our client partners receive personal attention from our administrative and medical support team at our headquarters.
Financial Stability
NaphCare is a financially stable and fiscally responsible company. Throughout our history, we have maintained steady, measured growth, more stable than sweeping corporate changes. Our clients do not have to worry about drastic shifts in our company and how such changes will affect their services.
One of the best indicators of a company's financial stability is its ability to secure insurance and a bonding line. NaphCare is proud of our ability to provide performance bonds, rather than letters of credit. Due to our financial strength, NaphCare has exceptional insurance programs that indemnify our clients against litigation regarding healthcare services.