Public Relations Coordinator – Media Relations, Litigation

Position summary

As a key member of Reed Smith's Media Relations team, the Media Relations Coordinator will focus on supporting the firm's Litigation Practices. This role is responsible for helping to create, develop, plan, and execute communications strategies that raise the visibility of Reed Smith's litigation lawyers, practice areas, and client successes. The Coordinator will leverage AI-driven tools and analytics to optimize outreach efforts and will report directly to the Senior Manager, Media Relations – Litigation.

In addition to supporting the firm's broader U.S. litigation platform, the Coordinator will also help enhance the profile and visibility of lawyers and practices across Reed Smith's Northern and Southern California offices and markets.

Job duties and responsibilities

• Assist in the development and implementation of comprehensive media relations strategies for the firm's Litigation Practices, utilizing AI-driven tools and analytics to maximize impact.
• Secure placements in targeted media outlets—legal, business, policy, and technology—at the international, national, and regional levels, in line with strategic objectives and proactive opportunities.
• Develop and maintain strong relationships with key journalists and editors at relevant publications nationwide, including targeted regional markets important to the firm's growth strategy.
• Cultivate effective working relationships with partners and attorneys across the firmwide Litigation Practices, earning their trust and collaborating on proactive media opportunities and profile-raising initiatives.
• Partner closely with Business Development, Industry Groups, Practice Groups, and Brand/Editorial Content teams to identify and promote newsworthy client work, industry trends, and firm achievements across the firm's litigation platform.
• Support strategic efforts to enhance the visibility of the firm's litigation capabilities and lawyers in key U.S. markets, including California.
• Prepare partners for media interviews, including drafting briefing materials and providing substantive feedback following interviews.
• Participate in meetings with key reporters and support partners during media interactions.
• Draft and edit a variety of communication materials, including press releases, media pitches, pre-briefing documents, and talking points.
• Develop and deliver competitive analysis reports to inform media strategy and positioning.
• Monitor media coverage and industry trends to identify opportunities for increased visibility and thought leadership.
• Support internal and crisis communications strategies as needed, ensuring alignment with overall firm messaging and strategic priorities.
• Ability to travel for meetings and training as required.

Job duties and responsibilities included are not exhaustive and may be supplemented asnecessary.  Reed Smith reserves the right to revise or modify job duties and responsibilities at any time. 

Requirements

Education: Bachelor's degree, preferably in journalism, communications, public relations, or a related field.

Experience: Minimum of 2–4 years of experience in public relations and/or media relations, preferably within a law firm or professional services environment. Strong background in litigation communications, PR campaigns, media outreach, and thought leadership promotion preferred.

Skills: Superior project management and communication skills, established media contacts, the ability to operate effectively in a high-pressure, client-service environment, and familiarity with social media platforms and PR-related technologies.

Additional information

Supervisory responsibilities: None

Equipment used: Personal computer and other office equipment such as telephone,  calculator, copier, scanner, etc.

Essential job functions

• Ability to sit or stand for extended periods and perform tasks requiring prolonged and/or extensive computer use.
• Ability to use computers, telecommunications, and digital collaboration tools to perform core job responsibilities.
• Ability to communicate effectively.
• Ability to maintain attention to detail while analyzing complex information, managing multiple priorities, and applying sound judgment to decisions.
• Ability to access, use, and safeguard confidential and sensitive information while performing job responsibilities in work environments that support confidentiality, privacy, and information security requirements.
• Travel for meetings and training as required. 
• Ability to work extended hours as required to meet project, client, or business needs.

Working conditions

You will be required to work in the office at minimum 4 days per week. Occasionally called upon to work hours in excess of your normal daily schedule. The details of your weekly schedule will be discussed further with your direct supervisor.

Pay ranges

This is a non-exempt position. The hourly wage range for this role is $42.78 to $50.00 per hour, with an estimated annual compensation range of $89,000 to $104,000, based on expected hours. This represents the presently anticipated pay range for this position. Actual pay may vary based on various factors, including but not limited to location and experience.

• Los Angeles/Century City – $42.78 – $47.59 per hour (approximately $89,000 – $99,000 annually based on expected hours)
• San Francisco – $45.19 – $50.00 per hour (approximately $94,000 – $104,000 annually based on expected hours)

Employee benefits overview

Our comprehensive benefits package includes:

• 401(k) Retirement Plan
• Medical Insurance
• Health Savings Account (HSA)
• Virtual Health Services
• Dental Insurance
• Vision Insurance
• Accident Insurance
• Hospital Indemnity Insurance
• Critical Illness Insurance
• Life Insurance
• Short-Term Disability Coverage
• Long-Term Disability Coverage
• Flexible Spending Accounts (FSA)
• Lyra Health Employee Assistance Program (EAP)
• Paid Family Leave (for eligible Exempt and Non-Exempt staff)
• Transportation Benefit
• Back-up Child Care Services
• College Coach Program
• Pet Insurance
• Paid Sick Time (for Exempt staff)
• Paid Time Off (available to all full-time, non-temporary employees)

Reed Smith offers a challenging work environment, business casual dress code and a total compensation package that includes a competitive salary, flexible benefits program, tuition assistance, and generous 401(k) plan.

Reed Smith is an Equal Opportunity Employer with Core Values of Integrity, Excellence, Teamwork & Respect, Innovation, and Impact. Reed Smith also provides reasonable accommodations in accordance with law, including in the application and interview process.

Qualified candidates only. No search firms.