Description
The Program Coordinator I will support participant recruitment and public engagement for the CLARiTI Study by managing digital advertising campaigns, producing high-quality creative content, and developing accessible, culturally resonant participant-facing outreach materials.
Responsibilities
Works closely with the PI (Dr. Rivera Mindt), the CLARiTI Access Core team, and project and lab leadership to develop, deploy, and optimize digital advertising campaigns that support participant recruitment and public engagement for the CLARiTI Study
Plans, launches, monitors, optimizes, and reports on full-cycle Meta advertising campaigns, including both top-of-funnel (TOFU) awareness ads and middle-of-funnel (MOFU) lead generation campaigns across multiple study locations
Designs, configures, and maintains data capture systems and custom reporting pipelines using Meta Business Suite, Meta Pixel, UTM tracking, and shared reporting dashboards to ensure transparency and alignment across the team
Conducts regular near-daily performance reviews of active campaigns; interprets data to identify trends and opportunities, and provides actionable recommendations to enhance reach, engagement, and conversion rates
Develops and manages multi-channel social media content that translates complex scientific and medical topics into clear, engaging, and accessible health communications for diverse audiences, including communities with varying levels of health literacy
Designs promotional and outreach materials (flyers, brochures, digital handouts) based on provided content using Canva and Adobe Creative Suite; sources and licenses stock imagery; maintains organized files and version control for all creative assets in alignment with CLARiTI branding guidelines
Edits and produces polished short-form testimonial and educational videos for social media and outreach, incorporating captions, graphics, branding, and platform-specific formatting
Ensures ADA compliance across all digital ads, social media posts, videos, and outreach materials, applying best practices for color contrast, alt text, captioning, readability, and accessible formatting
Manages newsletter outreach via MailerLite or equivalent platform; monitors subscriber growth and engagement metrics; integrates findings into broader campaign strategy
Produces comprehensive quarterly reports summarizing social media and advertising performance for dissemination to the research team and broader research community
Maintains clear, timely, and transparent communication with the Access Core team regarding all deliverables, timelines, budget alignment, and required approvals, using preferred platforms (Teams, email, Zoom, SharePoint, Canva, etc.)
These duties may be modified from time to time by your manager based on study needs.
Qualifications
Bachelor's Degree (Public Health, Communications, Marketing, Psychology preferred) or an equivalent combination of education and/or experience may substitute for the degree when the experiences are closely related to the duties of the job.
None required, but 1-2 years administrative experience preferred
Demonstrated experience managing full-cycle digital advertising campaigns, including Meta Ads Manager
Experience with UTM tracking, Meta Pixel, analytics dashboards, and social media performance optimization
Proficiency with Canva and/or Adobe Creative Suite for graphic design and video editing
Experience adhering to ADA accessibility standards for digital materials, including social media posts, ad copy, promotional materials, and videos
Experience working in a research, healthcare, or academic environment preferred
Familiarity with community-engaged research and health equity frameworks, particularly for heterogeneous and historically underrepresented populations
Experience using REDCap, Qualtrics, or SPSS in a research context is a plus
Employer Description
Strength through Unity and Inclusion
The Mount Sinai Health System is committed to fostering an environment where everyone can contribute to excellence. We share a common dedication to delivering outstanding patient care. When you join us, you become part of Mount Sinai's unparalleled legacy of achievement, education, and innovation as we work together to transform healthcare. We encourage all team members to actively participate in creating a culture that ensures fair access to opportunities, promotes inclusive practices, and supports the success of every individual.
At Mount Sinai, our leaders are committed to fostering a workplace where all employees feel valued, respected, and empowered to grow. We strive to create an environment where collaboration, fairness, and continuous learning drive positive change, improving the well-being of our staff, patients, and organization. Our leaders are expected to challenge outdated practices, promote a culture of respect, and work toward meaningful improvements that enhance patient care and workplace experiences. We are dedicated to building a supportive and welcoming environment where everyone has the opportunity to thrive and advance professionally. Explore this opportunity and be part of the next chapter in our history.
About the Mount Sinai Health System:
Mount Sinai Health System is one of the largest academic medical systems in the New York metro area, with more than 48,000 employees working across eight hospitals, more than 400 outpatient practices, more than 300 labs, a school of nursing, and a leading school of medicine and graduate education. Mount Sinai advances health for all people, everywhere, by taking on the most complex health care challenges of our time - discovering and applying new scientific learning and knowledge; developing safer, more effective treatments; educating the next generation of medical leaders and innovators; and supporting local communities by delivering high-quality care to all who need it. Through the integration of its hospitals, labs, and schools, Mount Sinai offers comprehensive health care solutions from birth through geriatrics, leveraging innovative approaches such as artificial intelligence and informatics while keeping patients' medical and emotional needs at the center of all treatment. The Health System includes more than 9,000 primary and specialty care physicians; 13 joint-venture outpatient surgery centers throughout the five boroughs of New York City, Westchester, Long Island, and Florida; and more than 30 affiliated community health centers. We are consistently ranked by U.S. News & World Report's Best Hospitals, receiving high "Honor Roll" status, and are highly ranked: No. 1 in Geriatrics, top 5 in Cardiology/Heart Surgery, and top 20 in Diabetes/Endocrinology, Gastroenterology/GI Surgery, Neurology/Neurosurgery, Orthopedics, Pulmonology/Lung Surgery, Rehabilitation, and Urology. New York Eye and Ear Infirmary of Mount Sinai is ranked No. 12 in Ophthalmology. U.S. News & World Report's "Best Children's Hospitals" ranks Mount Sinai Kravis Children's Hospital among the country's best in several pediatric specialties. The Icahn School of Medicine at Mount Sinai is ranked No. 11 nationwide in National Institutes of Health funding and in the 99th percentile in research dollars per investigator according to the Association of American Medical Colleges. Newsweek's "The World's Best Smart Hospitals" ranks The Mount Sinai Hospital as No. 1 in New York and in the top five globally, and Mount Sinai Morningside in the top 20 globally.
Equal Opportunity Employer
The Mount Sinai Health System is an equal opportunity employer, complying with all applicable federal civil rights laws. We do not discriminate, exclude, or treat individuals differently based on race, color, national origin, age, religion, disability, sex, sexual orientation, gender, veteran status, or any other characteristic protected by law. We are deeply committed to fostering an environment where all faculty, staff, students, trainees, patients, visitors, and the communities we serve feel respected and supported. Our goal is to create a healthcare and learning institution that actively works to remove barriers, address challenges, and promote fairness in all aspects of our organization.
Compensation
The Mount Sinai Health System (MSHS) provides salary ranges that comply with the New York City Law on Salary Transparency in Job Advertisements. The salary range for the role is $66482.07 - $75000 Annually. Actual salaries depend on a variety of factors, including experience, education, and operational need. The salary range or contractual rate listed does not include bonuses/incentive, differential pay or other forms of compensation or benefits.