Product Owner - Marketing Technology (GenStudio Highly Preferred)

About the Role

Blue Acorn iCi is seeking a Product Owner - Marketing Technology to lead the development and governance of reusable marketing templates within Adobe GenStudio for Performance Marketing.

In this role, you will serve as the bridge between marketing stakeholders, design teams, and engineering, ensuring that campaign assets and email templates are translated into scalable, modular templates that enable marketers to generate high-performing content quickly and consistently.

You will own the product vision, requirements, and backlog for marketing template frameworks, ensuring alignment with brand standards, marketing goals, and platform capabilities across the Adobe Experience Cloud ecosystem.

Key Responsibilities

Product Ownership & Strategy

• Own the product roadmap and backlog for marketing templates and campaign enablement within GenStudio for Performance Marketing.
• Translate business and marketing needs into clear product requirements and user stories for engineering teams.
• Define standards for scalable, modular templates that support multi-channel activation and content variation.

Template Framework & Campaign Enablement

• Define requirements for converting existing campaign assets (HTML emails, design files, UX specifications) into GenStudio-compatible templates.
• Ensure templates support dynamic content, personalization, and campaign variants required for performance marketing.
• Establish guidelines for modular layouts and editable content regions such as headlines, images, CTAs, and legal copy.

Platform Governance & Quality

• Ensure all templates meet email client constraints and platform requirements for GenStudio.
• Define validation and QA processes using tools like Litmus and Email on Acid.
• Maintain standards for cross-client email rendering and accessibility compliance.

Cross-Functional Collaboration

• Partner with marketing managers, designers, and developers to ensure templates align with campaign objectives and brand guidelines.
• Work with engineering teams to refine technical requirements and ensure templates integrate with existing marketing platforms.
• Facilitate agile ceremonies and prioritize work across stakeholders.

Documentation & Enablement

• Create and maintain template documentation and usage guidelines for marketing teams.
• Define editable vs. locked components within templates to ensure brand consistency.
• Support adoption by enabling marketers to self-serve campaign variants within GenStudio.

Required Skills & Experience

Product Ownership / Agile

• Experience working as a Product Owner or Product Manager within marketing technology or digital platforms.
• Strong experience writing user stories, acceptance criteria, and product requirements.
• Experience working within Agile or Scrum environments.

Marketing Technology Platforms

• Experience working with one or more platforms such as:
• Adobe Journey Optimizer
• Adobe Campaign
• Salesforce Marketing Cloud
• Marketo
• Braze

Email & Template Ecosystem Knowledge

• Understanding of HTML email structure and cross-client rendering constraints.
• Familiarity with template-driven marketing systems, tokens, and dynamic content frameworks.
• Knowledge of personalization and campaign testing workflows.

Preferred Qualifications

• Experience with Adobe GenStudio for Performance Marketing.
• Familiarity with the Adobe Experience Cloud ecosystem.
• Understanding of accessibility standards (WCAG) in digital marketing.
• Exposure to performance marketing metrics such as CTR, conversions, and experimentation frameworks.
• Experience managing template libraries or content frameworks.

What Success Looks Like

• Marketing teams can quickly create on-brand campaign variants using GenStudio templates.
• Template frameworks enable scalable content generation across channels.
• Campaign launch timelines improve due to clear requirements, reusable templates, and strong governance.
• Cross-functional teams have clear documentation and structured workflows for marketing template creation.

About Blue Acorn iCi

Blue Acorn iCi, a business unit of Infosys Nova Holdings, LLC, is a digital experience partner helping global brands design, build, and optimize the future of customer engagement. We blend data, design, and technology to deliver connected commerce and content solutions that drive measurable results.

Specializing in the Adobe Experience Cloud, we provide end-to-end services across commerce, content, analytics, and customer insights. Backed by Infosys, were growing fast-and were looking for exceptional talent to grow with us.

Our teams work at the intersection of strategy and execution-solving complex challenges for industry leaders in healthcare, retail, manufacturing, and beyond. From large-scale digital transformation programs to platform implementations and ongoing optimization, we bring deep expertise and a collaborative mindset to every engagement.

Why Join Us?

Blue Acorn iCi is a place for curious thinkers, smart builders, and digital pioneers. Were more than a consultancy-were a team of innovators helping the worlds top brands shape the future of digital.

Here, you wont just contribute to a project-youll drive meaningful outcomes, collaborate with cross-disciplinary teams, and grow your skills in a high-impact, high-growth environment.

We believe great work starts with great people, and were committed to creating a culture where talent thrives, ideas spark change, and results speak for themselves.

If youre ready to push boundaries, deliver real value, and help shape the next generation of digital experiences-this is your place.

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Candidates must have unrestricted authorization to work in the United States without the need for employer sponsorship now or in the future. Infosys Nova Holdings, LLC does not provide immigration or visa sponsorship for this position (including H4 EAD, H‑1B, OPT, CPT, TN, O‑1, E‑3, or J‑1 visas).

Full Time, Non-Temporary Employees enjoy a competitive benefits package that includes medical, dental and vision insurance, life insurance, disability, paid time off, 401(k), and more!

Blue Acorn iCi is an equal opportunity employer and all qualified applicants will receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, spouse of protected veteran, or disability.

Please click to read EEO Law and Pay Transparency Act and IER Right to Work Document and Privacy Notice.

Blue Acorn iCi will endeavor to make a reasonable accommodation to the known physical or mental limitations of a qualified applicant with a disability unless the accommodation would impose an undue hardship on the operation of our business. If you believe you require such assistance to complete this form or to participate in an interview, please contact us at: careers@blueacornici.com.

California applicants: Please click here for CCPA disclosures.