Product Marketing Specialist

Product Marketing Specialist

Department: Marketing Location: Saint Louis Reports To: Manager of Product and Design

Position Summary

The Product Marketing Specialist supports the success of Anova's product portfolio through internal training, external communications, data-driven product launches and sku rationalization, and maintaining brand consistency across all touchpoints.

Outcomes & Responsibilities

Communications

• Develop and update images and copy for the website, email campaigns, product launches, brochures and other collateral, and internal company updates.
• Maintain a consistent cadence of communication across various customer segments through email, social, and website blogs, capturing metrics to gauge performance.
• Update supporting web pages and documents to reflect changes in materials, warranties, finishes, and patterns.
• Support internal product education through clear, organized training documents and presentations.

Product Marketing Data & Launch Support

• Assist with new product launches through front-end competitor research, market analysis, and supporting images and copy.
• Conduct cyclical product data updates to benchmark performance of new product introductions
• Analyze and interpret existing product performance data to inform marketing and portfolio decisions.
• Bring voice-of-customer (VOC) insights back to internal teams.

Brand Stewardship

• Ensure approved and consistent use of brand assets.
• Generate and maintain standardized templates (email signatures, letterhead, presentations, etc.).
• Identify misuse of brand materials and provide corrective guidance and updated files.
• Maintain visual and messaging consistency across all external and internal touchpoints.

Events & Trade Show Support

• Maintain inventory of marketing materials and product samples.
• Catalog and coordinate brochures, collateral, and product materials for trade shows.
• Support event logistics related to marketing and product presentation.
• Travel 2-4 times per year to support customer visits or trade events.

Required Qualifications

• Bachelor's degree in Business, Marketing, or related field
• 3-5 years of professional experience (product marketing preferred)
• Experience supporting email marketing campaigns and analyzing results
• Strong written and verbal communication skills
• Strong analytical skills and ability to interpret product data
• Proficiency in Microsoft Office (Excel and PowerPoint)
• Ability to work independently and cross-functionally
• Strong organizational and time management skills
• Ability to travel 2-4 times per year

Preferred Qualifications

• Direct product marketing experience
• Graphic design experience (portfolio/examples preferred)
• Adobe Creative Cloud (or similar design tools)
• Experience editing photography and working with raster and vector files
• Salesforce experience
• Email marketing platform experience
• Voice-of-Customer (VOC) engagement experience
• Experience traveling to visit customers

Core Competencies & Cultural Expectations

At Anova, we hire and develop team members who demonstrate:

• Respect - Treats everyone with dignity and communicates honestly while maintaining enthusiasm for the future.
• Continuous Improvement - Identifies and eliminates non-value-added work; improves systems rather than tolerating inefficiencies.
• Growth & Discomfort - Embraces challenges as growth opportunities and seeks help when needed.
• Responsibility & Humility - Takes ownership of both successes and failures and inspires others to do the same.
• Clear Communication - Conveys information professionally and clearly; able to train on product concepts.
• Active Listening - Listens to teammates and customers; translates market insights into action.
• Positive Attitude - Brings energy and optimism, especially in challenging situations.

Anova provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, Anova complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.