Product Marketing Manager
ProSomnus Sleep Technologies
Pleasanton CA In-office
About ProSomnus Sleep Technologies
ProSomnus® is the leading manufacturer of precision patient-preferred oral appliance devices for the treatment of Obstructive Sleep Apnea OSA. Our mission is to improve the lives of millions of people diagnosed with OSA through innovative comfortable and effective therapy alternatives to CPAP.
ProSomnus is seeking a strategic hands-on Product Marketing Manager to lead downstream and upstream marketing initiatives to optimize demand for and access to ProSomnus devices. This role is ideal for a results‑oriented marketer with experience in medical devices enhancing market access coding coverage and reimbursement and a passion for shaping category‑defining medical devices.
Position Summary
The Product Marketing Manager PMM will own product positioning go‑to‑market GTM strategy lifecycle management and sales enablement. This individual will translate clinical and technical innovations into compelling value propositions drive adoption through cross‑functional collaboration and support new product introductions NPIs as the company expands within sleep medicine.
Key Responsibilities
Product & Portfolio Strategy
Develop and execute the global portfolio strategy consistent with business goals and market trends.
Lead lifecycle management including product introductions transitions and end‑of‑life rationalizations.
Conduct market research competitive analysis and voice‑of‑customer VOC initiatives to inform roadmap priorities.
Go‑to‑Market Execution
Own downstream marketing strategy go-to-market planning and launch execution.
Localize and adapt clinical regulatory‑compliant content for multiple customer segments dentists sleep physicians healthcare systems in the US and Worldwide.
Manage pricing packaging and commercial programs to support growth and profitability targets.
Messaging Positioning & Content Development
Create compelling messaging that differentiates ProSomnus Devices.
Produce customer‑facing content including sales tools presentations clinical summaries and digital assets.
Translate complex technical scientific and clinical features into clear customer‑centric benefits.
Sales Enablement
Equip sales teams with training tools educational materials and objection‑handling resources to increase adoption and close rates.
Support ongoing commercial execution by maintaining a robust pipeline of high‑impact sales collateral.
Cross‑Functional Collaboration
Partner closely with R&D Clinical Operations and Sales to align roadmap messaging and market priorities.
Serve as the product marketing lead on cross‑functional launch product development and compliance projects.
Market Development & KOL Engagement
Develop and manage Key Opinion Leader KOL and thought‑leadership initiatives to elevate differentiate and position the ProSomnus of devices.
Support professional education trade shows and clinical events to drive awareness and strengthen brand positioning.
Performance Measurement
Track product adoption campaign ROI market penetration and message resonance to guide ongoing strategy.
Use data and analytics to refine targeting and improve the effectiveness of marketing initiatives.
Track demand and control plan KPIs relative to expectations.
Qualifications
Required
Bachelors degree in Marketing Business Economics Science Engineering or related technical field.
5 years of experience in product marketing portfolio marketing or downstream marketing medical device experience strongly preferred.
Proven success planning and executing product launches in healthcare or technology markets.
Demonstrated ability to synthesize market insights into actionable strategies.
Excellent written and verbal communication skills strong storytelling capability.
Experience leading cross‑functional initiatives and driving alignment across sales clinical manufacturing and R&D organizations.
Preferred
MBA or advanced degree.
Experience marketing Class II medical devices therapeutics or dentalsleep health technologies.
Familiarity with digital marketing platforms CRM systems and sales enablement tools.
Competencies
Strategic thinking with strong analyticalquantitative skills.
Customer‑centric mindset with deep empathy for clinician and patient needs.
Ability to manage multiple projects with attention to detail.
Strong cross‑functional influencing and stakeholder management skills.
Why Join ProSomnus
Help shape the future of OSA therapy.
High‑growth environment with opportunities to lead major product lines and influence company trajectory.
Collaborative culture focused on clinical excellence innovation and improving patient outcomes.
Competitive compensation including eligibility for stock options.
The base salary range for this full-time position is 90000 - 150000 annually. Our salary range is determined by role level and location. Within the range individual pay is determined by work location and additional job-related factors including knowledge skills experience tenure and relevant education or training. The pay scale is subject to change depending on business needs. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.