Product Marketing Manager, Google Marketing Platform

Google

Kirkland, WA

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JOB DETAILS

JOB TYPE

Full-time, Employee

SKILLS

Advertising, Artificial Intelligence (AI), Brand Marketing (Branding), Business Growth, Campaigns, Channel Strategies, Content Development, Cross-Functional, Digital Signal Processing (DSP), Employee Benefits, Enterprise Applications, Equal Employment Opportunity (EEO), GMP (Good Manufacturing Practices), Government, High Tech Industry, Leadership, Market Entry Strategy, Marketing, Marketing Strategy, Marketing/Promotional Messaging, Multitasking, Organizational Skills, Outbound Marketing, Product Engineering, Product Marketing, Product Positioning, Product Programs, Project/Program Management, Public/Media/Press/Analyst Relations, Retail, Return on Investment (ROI), Sales, Scalable System Development, Social Media Marketing, State Laws and Regulations, Storytelling, Strategic Planning, Team Player, Technical Strategy, Video Streaming, YouTube

LOCATION

Kirkland, WA

POSTED

30+ days ago

In accordance with Washington state law, we are highlighting our comprehensive benefits package, which is available to all eligible US based employees. Benefits for this role include:

Health, dental, vision, life, disability insurance
Retirement Benefits: 401(k) with company match
Paid Time Off: 20 days of vacation per year, accruing at a rate of 6.15 hours per pay period for the first five years of employment
Sick Time: 40 hours/year (increased to 69 hours/year for Seattle) including 5 discretionary sick days per instance
Maternity Leave (Short-Term Disability + Baby Bonding): 28-30 weeks
Baby Bonding Leave: 18 weeks
Holidays: 13 paid days per year

Minimum qualifications:

Bachelor's degree or equivalent practical experience.
6 years of experience in marketing working across one or more marketing fields (i.e. growth, product marketing, brand marketing, social).
Experience in the digital advertising, technology, or enterprise software industry.
Experience developing and executing integrated go-to-market strategies for technical products.
Experience creating content, narratives, and product positioning.
Experience managing cross-functional or cross-team projects.

Preferred qualifications:

Experience managing external creative agencies
Familiarity with programmatic advertising, demand-side platforms (DSPs), retail/commerce media networks, or streaming video/Connected TV (CTV).
Ability to translate technical concepts into clear, benefit-oriented content with a customer-first mindset.
Ability to effectively operate in a dynamic, fast-paced environment and to manage multiple projects and stakeholders simultaneously.
Strong organizational and project management skills, with a track record of delivering high-quality work autonomously.

About the job

As an Ads Product Marketing Manager, you will be part of the team whose mission is to empower every marketer, agency, and publisher with trusted AI and the unmatched value of our solutions, unlocking their next frontier of business growth as enterprise advertisers and agencies are under unprecedented pressure to drive measurable Return on Investment (ROI) across a fragmented media landscape. You will require navigating the convergence of Connected TV (CTV) and Commerce Media Networks (CMNs), overcoming declining signal fidelity, and capturing consumer intent from discovery to purchase.As a part of Product Marketing Manager, you will join the team and strengthen Google Marketing Platform’s position as the unmatched leader in omnichannel, AI-driven performance, including Display and Video 360, Search Ads 360, Campaign Manager 360, and the Commerce Media Suite.You will drive the integrated marketing strategies and programs that shift perception, showcase the value of the GMP stack, and highlight how the Gemini advantage delivers industry-leading results across YouTube, Google, and third-party inventory, including scaling Commerce Media (CMN) capabilities.You will act as a collaborative and strategic partner to product, engineering, sales, and PR teams to launch, activate, and scale products and key initiatives, including translating competitive and market insights into compelling positioning and narratives, creating high-impact content and campaigns, orchestrating cross-functional GTM strategy, and activating through key outbound channels to reach enterprise advertisers, agencies, retailers, and brands.You are passionate about shaping the future of digital advertising industry, have a creative approach to product storytelling, and meet uncertainty with curiosity and a growth mindset.Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.

Individual pay is determined by factors including job-related skills, experience, and relevant education or training. US: $141000 - $206000 (USD) + 15% bonus target + bonus + equity + benefitsLearn more about benefits at Google.

Responsibilities

Build scalable marketing programs and messaging frameworks that lift industry perception and drive adoption of key GMP, Display and Video 360, Search Ads 360, and Commerce Media Network (CMN) initiatives.
Craft visionary messaging and strong product positioning that simplifies Google Marketing Platform (GMP) concepts to help enterprise advertisers, agencies, retailers, and brands drive measureable Return on Investment (ROI).
Drive cross-functional projects collaboratively, building trusted relationships across Product, Engineering, business, Google Public Sector, Public Relations, and Global Market Insights to shape how milestone moments and major launches land in market.
Manage external creative agencies to develop premium, on-brand visual assets and experiences through sharp brief writing and strategic leadership.
Experiment with and integrate approved AI tools into your daily workflow, leveraging technology to expand your marketing capabilities and drive operational efficiency.

Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also Google's EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know by completing our Accommodations for Applicants form.

About the Company

Google

Build for everyone

Since our founding in 1998, Google has grown by leaps and bounds. Starting from two computer science students in a university dorm room, we now have thousands of employees and offices around the world. These Googlers build products that help create opportunities for everyone, whether down the street or across the globe.

It starts with how we work together. We’re building a company where people of different views, backgrounds and experiences can do their best work and show up for one another. A place where every Googler feels like they belong.

So whether you develop new technology or creative campaigns, craft beautiful products or breakthrough partnerships, your work here is a chance to accomplish things that matter. Bring your insight, imagination, and healthy disregard for the impossible. Bring everything that makes you unique. Together, we can build for everyone.

Benefits

We strive to provide Googlers and their loved ones with a world-class benefits experience, focused on supporting their physical, financial, and emotional wellbeing. Our benefits are based on data, and centered around our users: Googlers and their families. They’re thoughtfully designed to enhance your health and wellbeing, and generous enough to make it easy for you to take good care of yourself (now, and in the future). So we can build for everyone, together.

Learn more about Google’s benefits on this site featuring Googlers’ experience.

How we Hire

Google’s hiring process is an important part of our culture. Googlers care deeply about their teams and the people who make them up. In order to build for everyone, we know that we need a wide range of perspectives and experiences, and a fair hiring process is the first step in getting there.

Learn more about our hiring process.

COMPANY SIZE

10,000 employees or more

INDUSTRY

Computer Software

EMPLOYEE BENEFITS

Paid Sick Days, Performance Bonus, Professional Development, 401K, Stock Options, Employee Events, Retirement / Pension Plans, Tuition Reimbursement, Work From Home, Life Insurance, On Site Cafeteria

FOUNDED

1998

WEBSITE

https://goo.gle/4dbno6V