Product Marketing Manager

Duration: Aug 24, 2026 – Aug 23, 2027

Responsibilities:

• Shape retention strategy and project delivery for Genre Pack subscribers.
• Develop and deliver technical strategies to reduce churn.
• Identify and launch new churn reduction testing strategies.
• Build and communicate strategies requiring development by IT and Engineering.
• Work cross-functionally with key stakeholders to develop modern marketing strategies.
• Lead initiatives focusing on automation and personalization to optimize KPIs.
• Develop lifecycle strategies across engagement, upsell/cross-sell, retention, and churn mitigation.
• Act as the marketing lead for Genre Pack strategies.
• Develop a feedback loop for program updates and overcoming obstacles.
• Focus on effective customer communication and solution-oriented thinking.
• Manage multiple priorities and collaborate on various campaign initiatives.
• Launch strategies with measurement plans for performance tracking against KPIs.
• Use customer insights, behavioral data, and campaign performance trends to optimize existing journeys.
• Partner with analysts and stakeholders to develop testing strategies and demonstrate incremental value.

Requirements:

• Experience developing and communicating capability and testing strategy to technical delivery teams.
• Experience with retention or churn mitigation strategy and testing with a subscription service.
• Autonomously leading enterprise strategic initiatives.
• Proactive and independent leadership of strategic portfolio.
• Proven record of accountability to deliver initiatives in alignment with program roadmap.
• Minimum 2 years of communications or campaign strategy experience with emphasis on automation, personalization, and efficiency.

Preferred Skills:

• Ability to effectively work and collaborate cross-functionally with key stakeholders.
• Effective communication of program updates, performance, strategy, and roadmap with senior marketing leadership.
• Executive decision-making skills for data/insights, testing roadmap, and strategic implementation.
• Understanding of building business cases and developing strategic testing plans.
• Solution-oriented mindset with the ability to troubleshoot and automate processes.