Product Marketing Manager

We are currently seeking a "Product Marketing Manager" for a Contract role with one of our clients in Dallas, TX. Please apply if you are interested and available for it.

Title: Product Marketing Manager
Duration: 06+ Months Contract
Location: Dallas, TX

Responsibilities:
Market Strategy & Positioning

• Develop differentiated product positioning and messaging that resonates with target audiences.
• Analyze market trends, customer needs, industry developments, and competitive dynamics.
• Identify market opportunities and define strategies to drive product adoption and revenue growth.
• Build buyer personas and customer journey maps to support demand generation efforts.

• Lead product launches and GTM initiatives across cross-functional teams.
• Create launch plans, sales enablement materials, and marketing campaigns.
• Partner with Product Management to influence roadmap decisions based on market insights.
• Develop pricing, packaging, and value proposition recommendations.

• Equip sales teams with presentations, battle cards, competitive intelligence, and customer-facing collateral.
• Conduct training sessions to improve product knowledge and sales effectiveness.
• Support strategic customer engagements and executive briefings.

• Create compelling content including solution briefs, white papers, case studies, blogs, videos, and executive presentations.
• Represent Cisco at customer events, industry conferences, webinars, and analyst briefings.
• Build customer success stories that demonstrate business outcomes and ROI.

• Define and track key marketing metrics and business outcomes.
• Measure launch effectiveness, campaign performance, pipeline influence, and customer adoption.
• Generate recommendations to optimize GTM strategies based on performance data.

• Bachelor’s degree in marketing, Business, Engineering, Computer Science, or related field.
• Experience in Product Marketing, Product Management, Technical Marketing, or related roles.
• Experience in enterprise technology, networking, cybersecurity, cloud, SaaS, AI, or collaboration solutions.
• Strong understanding of B2B marketing and enterprise buying cycles.
• Excellent communication, presentation, and storytelling skills.
• Proven ability to work cross-functionally and drive influence without direct authority.
• Experience translating technical capabilities into business value.
   

Regards,
Ishika Sharma
Cell: 973.967.3386
Email: ishika.sharma@artech.com