FMX is a fast-growing SaaS company that helps schools and local governments run their operations more efficiently. We're not looking for someone to simply support launches or check boxes on a roadmap. We're looking for a Product Marketing Manager who can shape how our products are understood in the market-defining clear positioning, building messaging that resonates, and leading go-to-market efforts that drive real impact. You'll partner closely with Product, Sales, and Content to ensure every launch is thoughtful, every asset has a purpose, and every story connects back to what our customers truly care about.
Responsibilities:
• Develop clear, compelling value propositions and messaging frameworks that differentiate our products and solidify our positioning in a crowded market. • Lead end-to-end go-to-market (GTM) execution and product launches, coordinating cross-functional teams to ensure consistent delivery across all channels. • Drive sales enablement by arming our team with the tools they need to win, including pitch decks, case studies, one-pagers, and competitive battle cards. • Gather deep market intelligence to become the resident expert on our competition and our buyers' specific purchasing criteria. • Partner on content strategy by collaborating with the creative team to produce high-impact assets, such as blogs, whitepapers, and videos, that address every stage of the funnel. • Foster customer advocacy by engaging with users to gather the insights, testimonials, and success stories that validate our product's value.