Analysis Skills, Brochures, Business-to-Business (B2B) Software, Campaigns, Communication Skills, Competitive Analysis/Strategy, Competitive Research, Content Development, Cross-Functional, Customer Relations, Datasheets, Enterprise Applications, Field Marketing, Finance Software, Financial Fraud, Financial Trend Analysis, Market Development, Market Entry Strategy, Market Research, Marketing, Marketing Strategy, Marketing/Sales Collateral, Position Papers, Product Management, Product Marketing, Product Positioning, Product/Service Launch, Purchasing/Procurement, Realtime Transport Protocol, Research Skills, Sales, Sales Support, Strategic Planning, Writing Skills
NICE Actimize is seeking an experienced Product Marketing Manager to join our dynamic Fraud Prevention marketing team. This role requires a self-starter who can independently drive go-to-market initiatives, create sales-ready collateral, and translate complex fraud prevention and payments technology into compelling buyer narratives. The ideal candidate combines deep domain expertise with proven product marketing execution-someone who can work with minimal direction while delivering high-quality, defensible marketing materials that sales teams can immediately deploy.
Strategic Marketing & Positioning
- Develop messaging and positioning for fraud prevention and payments solutions that clearly articulate competitive differentiation and buyer value.
- Lead go-to-market strategy development and execution for product launches and campaigns.
- Conduct independent market research and competitive analysis to inform positioning and identify market opportunities.
Content Creation & Sales Enablement
- Create comprehensive sales collateral including sales decks, battlecards, datasheets, solution brochures, and positioning papers.
- Develop competitive intelligence assets and maintain current awareness of market dynamics.
- Build sales enablement materials that effectively communicate product value and competitive advantages.
- Support sales training initiatives and provide deal-level support as needed.
Cross-Functional Collaboration
- Partner with Product Management, Field Marketing, and Sales to align priorities and execute integrated campaigns.
- Engage with SMEs to learn about payments and fraud trends and translate technical concepts into customer-focused messaging.
Qualifications:
- 2-3 years of Product Marketing or Product Management experience in B2B enterprise software, preferably in financial technology, fraud prevention, payments, or financial crime domains.
- Familiarity with fraud prevention, payments (NACHA/ACH, Wire, RTP, P2P), AML, or financial crime is preferred, or demonstrated ability to rapidly build expertise through independent research.
- Proven track record of independently creating high-quality, sales-ready marketing collateral with minimal revision cycles.
- Strong research and analytical skills with the ability to synthesize complex information into clear, compelling narratives.
- Excellent written communication with demonstrated ability to translate technical concepts for business audiences.
- Self-starter mentality with ability to identify gaps, ask clarifying questions, and drive to completion without constant direction.
NICE Actimize is offering a competitive base salary, commissions and a full benefit package. Benefits include: medical, dental, 401K, vision, Life, STD, LTD, and a Flexible spending account.