Product Marketing Content Specialist

Product Marketing Content Specialist

OptiSigns is a Houston-based technology company founded in 2015, trusted by over 22,000 customers worldwide. We're passionate about innovation, customer success, and leveraging AI-driven capabilities on our cloud and mobile platform. Our mission is to make digital signage easy and powerful for everyone—no matter the industry.

We're looking for a creative, tech-savvy Product Marketing Content Specialist to join our fast-growing team. In this role, you will combine your strong writing skills with strategic marketing insights to create compelling content that showcases our digital signage solutions across multiple platforms.

Key Responsibilities

• Product Mastery: Become an expert in OptiSigns' products, staying updated on new features, integrations, and industry trends.
• Customer & Industry Research: Develop an in-depth understanding of our target markets, customers, and competitors to inform marketing strategies.
• Content Creation: Write and produce various marketing materials, including web pages, ad copy, blog articles, social media posts, white papers, and tradeshow collateral.
• Collaboration: Work closely with sales, product, and engineering teams to develop product messaging and promotional campaigns.
• Campaign Support: Coordinate with the broader marketing team to align content with campaign goals, track performance, and optimize results.
• Brand Consistency: Ensure all content maintains a cohesive brand voice and style.
• Tradeshow & Event Support: Help plan, coordinate, and attend tradeshows and conferences; oversee booth setup and tear-down, including the ability to lift up to 50 lbs.
• Project Management: Manage multiple projects simultaneously, meeting deadlines and prioritizing tasks effectively.
• Marketing Analytics: Track key performance metrics (e.g., engagement, conversions) and present insights for continuous improvement.
• Community Engagement: Monitor relevant forums, social media channels, and industry events to identify opportunities to showcase our products and thought leadership.