Product Manager – Personalization & Digital Products (70947-1)

Job Title: Product Manager – Personalization & Digital Products (70947-1)

Roles & Responsibilities

• Product Strategy & Roadmap
  • Define and execute the roadmap for personalization capabilities across web, mobile, and marketing channels
  • Identify opportunities to enhance customer experience using data, AI/ML, and contextual insights Align product vision with business goals such as engagement, conversion, and revenue growth
• Personalization & Recommendations
  • Build and scale personalization use cases such as recommendations, segmentation, dynamic content, and cross-sell
  • Leverage customer, supplier, and contextual data to deliver relevant and timely experiences
  • Partner with data science teams to develop and optimize ML models (e.g., recommendation systems, propensity models)
• Execution & Delivery
  • Own end-to-end product lifecycle from ideation to launch and optimization
  • Drive execution through strong collaboration with engineering, data, design, and business stakeholders
  • Manage product backlogs, prioritize features, and ensure timely delivery
• Stakeholder Management & Storytelling
  • Create compelling product narratives, presentations, and executive updates
  • Translate complex technical concepts into clear business value Influence cross-functional teams and senior leadership
• Experimentation & Optimization
  • Drive A/B testing and experimentation frameworks to continuously improve performance
  • Track KPIs such as engagement, CTR, conversion, and revenue impact
  • Use insights to refine personalization strategies and models
• Data & Platform Integration
  • Work with data platforms to leverage 360° customer and supplier data for personalization
  • Ensure solutions are scalable, compliant, and aligned with data governance standards