Product Manager Digital Banking
Category: Product Management Job Location: Fort Worth, TX Tracking Code: 3303-206 Position Type: Full-Time, Regular
How will this role impact First Command?
The Product Manager for Digital Banking at First Command will drive the companys strategic initiatives, aligning product offerings with measurable client and business outcomes. By defining an actionable product strategy and building relationships with business leaders, the Product Manager will integrate product and business strategies to deliver value.
To deliver value, the Product Manager will craft and present business cases for product epics, document requirements for product features, and communicate ideas through presentations and appropriate artifacts. Collaborating with functional leaders and subject matter experts, they will ensure timely business-ready product releases. Utilizing customer understanding and proven technologies, the Product Manager will identify and implement innovative solutions that meet client needs.
To measure success, the Product Manager will define and continuously monitor product and client experience metrics to ensure value capture. Supporting sales and marketing, they will ensure clear messaging and effective business-building tactics, reinforcing First Commands position as the leader in financial services for our nations military families and driving company growth.
Product Vision and Strategy
Define an actionable product strategy and roadmap prioritized by measurable client and business outcomes. Build and maintain relationships with First Command business leaders to align product strategy with business strategy. Collaborate with CX and UX teams to conduct qualitative and quantitative customer research to gather insight and understand personas and needs. Evaluate emerging technologies and relevant innovative propositions to identify new opportunities.
Proposition Development and Delivery
Write and present the business case for digital products and related opportunities. Document product feature requirements and artifacts to support the product development process. Clearly communicate compelling ideas using presentations, wireframes, prototypes, etc. to a wide range of stakeholders. Collaborate with System and Solution Architect, Engineering, to jointly sequence the Architectural Runway that will host new business functionality. Collaborate with First Command functional leaders, e.g., Training, Adoption, Change-Management, Marketing, and subject matter experts to ensure features are released in a business-ready and timely manner. Collaborate with Agile Release Trains, ARTs, and third-parties as applicable to build the required features.
Product Management and Measurement
Utilize an evidence-based method for Product decision-making, including but not limited to opportunity prioritization and client understanding. Be accountable for capturing identified value propositions in the business case and product roadmap. Be accountable and responsible for product metrics, including commercial and non-commercial goals, through continuous monitoring and measurement. Be accountable for client experience and satisfaction metrics through continuous monitoring and measurement. Provide support to sales and marketing to agree on business-building tactics, activities, and targets and to ensure that value proposition and messaging are clear.
Skills and Qualifications
Education:
Work Experience:
Certifications:
Required Knowledge, Skills, and Abilities
Relevant market and industry trends, including consumer regulatory, legal, and technology
Target personas and segments, overall market landscape
Familiarity with digital technologies and industry tech stacks
Company strategy, brand, and value proposition
Best practices and emerging trends related to innovation and go-to-market
Agile development methods
Ideation and opportunity identification methods
Ability to conduct market competitor and customer research to gather insight, assess market opportunities, and make the case for investment
Digital product strategy definition
Digital product lifecycle management
Ability to coordinate with digital product engineering and other functions for product development and delivery
Communication, relationship-building, and influencing skills
Deep curiosity about customers, technology, and industry trends
Visionary and forward-thinking, able to transfer a product vision into an outcome
Strategic thinking
Creative and innovative
Exhibits analytical, rational, and logical thinking for optimal problem-solving
Empathetic to clients, advisors, and users
Collaborative
Detail-oriented, well-organized, efficient with time management