Product Manager Aging Services Content

Kforce has a client looking for a remote Product Manager, Aging Services Content & Partnerships.

Responsibilities

• Own the product vision and roadmap for caregiver-facing educational content and strategic partnerships
• Define and execute the content strategy, including what content gets created, updated, personalized, or retired
• Build digital content experiences that support caregivers and families across long-term care journeys
• Develop personalized content pathways based on caregiver personas, care stages, diagnoses, and behavioral needs
• Partner with Engineering, Design, Clinical, Operations, and Content teams to deliver impactful user experiences
• Drive the evolution of a large-scale content ecosystem across videos, articles, educational resources, and digital learning experiences
• Use engagement data, user feedback, and business objectives to prioritize product initiatives and influence roadmap decisions
• Identify opportunities to leverage AI and personalization to deliver the right content to the right user at the right time
• Ensure content experiences are optimized across iOS, Android, smartphones, and tablet devices
• Oversee content production workflows and collaborate with content creators to ensure quality, timeliness, and consistency
• Establish standards for highly engaging digital content and continuously improve content effectiveness
• Create customizable educational programs that adapt to varying caregiver journeys and needs
• Evaluate, source, and manage external partnerships that expand caregiver resources, support services, and educational offerings
• Define product requirements, user stories, acceptance criteria, and success metrics for engineering and content teams
• Use analytics, experimentation, and user research to improve engagement, adoption, knowledge retention, and caregiver outcomes
• Develop and monitor content engagement, personalization, and partner-impact KPIs