Position Summary
The Industrial REL Product Lead is responsible for the strategic leadership, growth, and lifecycle management of the Industrial Rotating Electrical (REL) product portfolio. This role serves as the primary owner of REL product strategy, go-to-market execution, and cross-functional alignment, with accountability for driving revenue growth, improving fill rates and availability, reducing costs, and strengthening market competitiveness.
Responsibilities
Product & Portfolio Leadership
Own and lead the REL product line definition, portfolio strategy, and roadmap
Identify and prioritize market, segment, and customer opportunities based on research and data analysis
Drive New NNA (New Product / New Application) identification, business case development, and implementation
Manage BOM structures and cost positions to ensure ongoing competitiveness and margin improvement
Ensure data integrity, catalog accuracy, and consistency across all REL product offerings
Go-To-Market Strategy
Lead the development and execution of REL go-to-market strategies across all Industrial channels
Define product positioning, value propositions, and messaging
Partner with Sales to identify, develop, and manage large sales opportunities by segment and customer
Execute pricing intelligence, rebalancing, monitoring, and competitive actions
Market, Customer & Sales Engagement
Conduct time-intensive market research to understand competitive dynamics, customer needs, and pricing trends
Engage directly with customers through meetings, line reviews, and training sessions
Support sales teams with product expertise, training, and field engagement
Operational & Cross-Functional Leadership
Act as the primary liaison between Product, Operations, Supply Chain, Procurement, Sales, and Marketing
Partner with Operations to monitor and improve fill rates, service levels, quality, and warranty performance
Improve speed to market for NNA inventory and new offerings
Collaborate with Procurement to support cost-reduction initiatives, including potential "coreless" programs
Performance & Continuous Improvement
Track and report performance against key business KPIs
Drive actions supporting permanent improvements in fill rate performance, cost structure, and inventory efficiency
Support sustainably manufactured and standard cost improvement initiatives
Minimum Qualification
Bachelor''s degree (preferred) in applicable fields such as Business, Sales, Supply Chain or other related.
Strong experience in product management, product leadership, or go-to-market roles within an industrial or manufacturing environment
Demonstrated ability to lead cross-functional initiatives and influence without direct authority
Strong analytical skills with the ability to translate data into actionable strategy
Proven experience working closely with Sales, Operations, Supply Chain, and Procurement
Excellent communication and presentation skills for both customer-facing and executive audiences
Experience with rotating electrical, industrial components, or similar technical product categories
Background in pricing strategy, cost management, and operational KPI improvement
Experience supporting field sales teams and customer engagement initiatives
Some travel required, must be able to travel internationally as requested
About Us:
For over 35 years, TERREPOWER (formerly BBB Industries) has been a leader in sustainable manufacturing, driving the circular economy by extending the life of essential products in the automotive and industrial markets.
Founded in 1987 in Daphne, Alabama by the Bigler family, TERREPOWER began as a small regional remanufacturer of starters and alternators. Our commitment to quality and innovation quickly earned us a reputation as a trusted name in the automotive industry.
Recognizing new challenges and opportunities, in 2019 we set our sights on EV battery upcycling-addressing one of the industry's most pressing issues. Our engineering team pioneered solutions to extend EV battery life, pushing the boundaries of sustainable innovation.
Recognizing that demand for solar panels would exceed availability and 100,000 tons of waste would potentially go into landfills by 2035, our team searched for an innovative way to upcycle solar panels. With an eye on the future, we developed ways to upcycle solar panels.
Rooted in family and community values, we're proud to have second-generation employees contributing to our legacy. Backed by Clearlake Capital, we've expanded our footprint into Europe with facilities in Spain, Italy, Denmark, Germany and Poland. We now sustainably manufacture and supply an assortment of nondiscretionary repair parts across more than 90 countries.
As we move forward under the TERREPOWER name, we remain committed to the same values that have always defined us: entrepreneurship, teamwork, customer-centered, sustainability, safety.
Why Join Us?
When you join our team, you become part of a company that is redefining how essential products are made, reused and repurposed to reduce waste and maximize resources.
Here's what sets us apart:
TERREPOWER is an Equal Opportunity Employer. We are committed to fostering an inclusive, diverse, and equitable workplace. We welcome applicants of all backgrounds and do not discriminate on the basis of race, color, sex, pregnancy, age, veteran status, religion, national origin, genetic information, disability unrelated to the ability to perform a job, sexual orientation, or transgender status to the extent protected by law. We believe that diversity drives innovation and success.