Company Overview

Credit First National Association is a private label credit card bank and the consumer credit division of Bridgestone Americas. The Bridgestone Americas family of enterprises, including CFNA, is comprised of more than 50 production facilities and 55K employees throughout the Americas. We provide the consumer credit solution for the Firestone Complete Auto Care, Tires Plus, and Wheel Works brands, in addition to customized retail credit services for more than 8,000 other tire and automotive retailers nationwide. At our office in Cleveland, OH, more than 300 professionals gather each day to run a successful private label credit card program. We invest in our community and strongly believe that meaningful commitment to a wide variety of philanthropic organizations builds a better world and a brand that makes us proud.

New Product Development

• Develop and execute the product roadmap for each of CFNA’s credit products.
• Own the end-to-end lifecycle of new product initiatives—from concept through design, pilot, launch, and scaling.
• Build business cases with financial modeling, customer insights, risk assessments, and competitive analysis to secure buy-in from Executive Team.
• Ensure products launch on time, within regulatory requirements, within budget, and with strong adoption strategies.
• Partner with cross-functional teams (Finance, Analytics, Marketing, Technology, Risk, Compliance, Operations) to bring innovative products to market.

Innovation & Concept Development

• Identify market trends in the payments industry, competitive gaps with existing products and customer needs to guide product enhancements and innovation.
• Drive ideation and concept creation for new credit card products, features, and customer experiences.
• Develop compelling value propositions that address unmet customer needs and differentiate our brand from the competition.  

Customer-Centric Design

• Leverage customer research, feedback, and testing to shape product concepts to meet the needs of our cardholders.
• Champion design-thinking and customer journey mapping to deliver best-in-class experiences.
• Continuously refine offerings based on pilot learnings and post-launch performance.

Strategic Influence

• Serve as the innovation champion within the credit card business, inspiring new ideas and approaches.
• Present product visions, prototypes, and business cases to executives and stakeholders.
• Build external partnerships (fintechs, networks, loyalty providers, digital platforms) to accelerate innovation.

• Bachelor’s degree in Business, Finance, or related field.
• 7+ years of experience in credit card product development, corporate strategy, or related roles.
• Proven track record in modeling, launching, and managing successful credit card products.
• Strong understanding of credit card economics and payment network operations.
• Excellent leadership, communication, and project management skills.
• Strong collaboration and relationship management abilities.

What we offer

At Bridgestone, what really matters is to foster co-creation opportunities and empowering you to be creative and curious to make mobility safer, more efficient, and more sustainable for future generations. Whatever role you fill, when you represent Bridgestone, you are a valued teammate, and part of our larger mission to “Serve Society with Superior Quality”, for that, we offer you more than just a competitive compensation; we will provide you:

• A supportive and engaging onboarding experience to ensure a smooth transition into our team.
• The opportunity to develop and grow, through training and regular mentorship.
• Corporate Social Responsibility activities.
• A truly global, dynamic and challenging work environment.
• Agility and work/life effectiveness and your long-term well-being.
• A diverse and inclusive team.

Bridgestone is proud to be an Equal Employment Opportunity employer. It is our policy to consider for employment all individuals regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, gender, sex, sexual orientation, gender identity and/or expression, genetic information, veteran status, or any other characteristic protected by federal, state or local law.

Employment Eligibility

If hired, a Form I-9 Employment Eligibility Verification must be completed at the start of employment. Temporary work authorization or the need for sponsorship may disqualify you from employment.