Private Brand Product Manager - Consumer ProductsDuties and ResponsibilitiesStrategic Innovation & Product RoadmapTranslate the Private Brands vision into a strategically sequenced pipeline of new products renovation initiatives and platform expansions tailored to convenience shopper missions.Use consumer insights trip drivers and marketchannel trends to identify high‑potential whitespace opportunities and develop analytically grounded business cases.Deliver compelling data‑supported product and portfolio strategies to senior leadership to secure alignment resources and cross-functional commitment.Advanced Analytics Performance Optimization & Continuous ImprovementDefine track and socialize robust KPI frameworks including sales velocity gross profit return on investment GPROI penetration price perception and market share.Use analytics tools Excel Power BI syndicated data sources panel data to evaluate item‑ and platform‑level performance diagnose gaps and recommend actionable enhancements.Develop scenario analyses to guide assortment pricing and positioning decisions.Business Strategy Commercial Execution & Category AlignmentBuild and execute end‑to‑end product strategies aligned with broader category and channel goals ensuring each initiative supports growth margin and customer value targets.Collaborate closely with Category Managers merchandising marketing product development supply chain and finance to translate strategic opportunities into commercial outcomes.Oversee commercialization and go‑to‑market execution to ensure timely differentiated launches that meet business and operational expectations.Cross-Functional & External CollaborationLead cross-functional teams through the full product lifecycle-from concept feasibility and sourcing through commercialization and performance optimization.Partner with external suppliers and manufacturers to enhance sourcing strategies strengthen product quality and drive production efficiency and cost competitiveness.Team Leadership Coaching & Organizational InfluenceMentor and develop team members by elevating analytical thinking strategic acumen and consumer‑centric decision-making.Champion a culture of innovation continuous improvement and data‑driven problem solving across the Private Brand organization.QualificationsEducation & ExperienceBachelors degree in Business Marketing Analytics or related field required.5 years of experience in product development brand management category management strategy or innovation roles within the CPG industry.Experience in the convenience retail channel or adjacent on‑the‑go consumer environments strongly preferred.Key Skills & CompetenciesProven ability to translate consumer insights channel behavior and competitive analysis into actionable product and portfolio strategies.Strong financial and analytical acumen with the ability to model scenarios evaluate ROI and connect product decisions to P&L outcomes.High proficiency in data tools Excel Power BI and familiarity with syndicated data IRI NielsenIQ to uncover trends diagnose challenges and guide strategic decisions.Exceptional communication skills with the ability to present complex strategies and insights to senior stakeholders in a clear concise manner.Strong leadership and collaboration capabilities with demonstrated success guiding cross-functional teams.Entrepreneurial mindset with a passion for innovation operational excellence and creating differentiated food & beverage experiences for convenience shoppers. Circle K is an Equal Opportunity Employer.The Company complies with the Americans with Disabilities Act the ADA and all state and local disability laws. Applicants with disabilities may be entitled to a reasonable accommodation under the terms of the ADA and certain state or local laws as long as it does not impose an undue hardship on the Company. Please inform the Companys Human Resources Representative if you need assistance completing any forms or to otherwise participate in the application process.Click below to review information about our companys use of the federal E-Verify program to check work eligibilityIn EnglishIn Spanish