Primm - Marketing Manager

It's fun to work in a company where people truly BELIEVE in what they're doing!

We're committed to bringing passion and customer focus to the business.

POSITION OVERVIEW:

Terrible's and JETT Gaming are seeking a creative, detail-oriented, and results-driven Marketing Manager to lead marketing efforts across our diverse Food & Beverage and Gaming portfolio-including bars, restaurants, casinos, slot routes, and quick-service restaurants (QSR) locations. This role is ideal for a marketing professional with a passion for branding, project execution, and cross-functional collaboration.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

The following and other duties may be assigned as necessary:

• Collaborate with the Marketing Director on assigned projects and lead the execution of marketing initiatives for all F&B/Gaming properties, including bars, restaurants, casinos, slot routes, and QSR locations, to drive brand awareness, customer engagement, and revenue growth.
• Manage multiple marketing projects simultaneously, ensuring high-quality deliverables and adherence to deadlines across all F&B/Gaming locations.
• Support creative development, including menu updates, print signage, gaming rules, e-blasts, billboards, TV/Radio, direct mail and on property promotional content.
• Oversee the production, auditing, and ordering of marketing collateral and signage across all properties.
• Maintain and update digital content, including websites and digital signage.
• Ensure all marketing materials align with the brand's positioning, voice, and key messaging.
• Contribute to the development of the annual marketing strategy in alignment with brand identity and market trends.
• Conduct competitive analysis in local markets and adjust strategies accordingly to maintain a strong market position.
• Monitor and analyze campaign performance to improve return on investment and guide future strategy.
• Coordinate the planning and execution of marketing events; maintain an up-to-date marketing and event calendar.
• Partner with property operations teams to ensure effective on-property marketing support.
• Foster clear communication between marketing and other departments to ensure alignment and operational efficiency.
• Manage and direct customer inquiries to appropriate teams to support a positive guest experience.

QUALIFICATION REQUIREMENTS:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Bachelor's degree in Marketing or a related field required.
• Minimum of 3 years of progressive experience in marketing roles, preferably in the Food & Beverage or Gaming industries.
• Proven experience in both digital and print marketing, including email campaigns, website management, on-property signage, TV/radio advertising, and direct mail.
• Strong project management and organizational skills, with the ability to handle multiple priorities, meet tight deadlines, and adapt to shifting workloads.
• Creative and strategic thinker with a strong eye for detail and the ability to develop and execute campaigns from concept to completion.
• Demonstrated ability to act as a brand guardian-ensuring all content aligns with brand identity, tone, and values.
• Exceptional interpersonal, communication, customer service, team-building, and problem-solving skills.
• Proficient in Microsoft Office Suite (Word, PowerPoint, Outlook, Excel), Canva, and Adobe Creative Suite (Illustrator, InDesign, Photoshop); video/digital software experience is a plus.
• Ability to work independently under pressure with professionalism, accuracy, and efficiency.
• Excellent proofreading skills and attention to detail.
• Strong understanding of emerging marketing trends and technologies, with a focus on leveraging innovation to drive business results.

Additional Information

This job description is intended to convey essential information about the scope and expectations of the position. It is not an exhaustive list of duties, responsibilities, skills, or working conditions. Management reserves the right to revise the job or assign additional tasks as necessary due to changing business needs, emergencies, or evolving priorities.

SUPERVISORY RESPONSIBILITIES

This position will not have any direct supervisory responsibilities.

LANGUAGE SKILLS

Ability to read and interpret documents in English, such as safety rules, operating and maintenance instructions and procedure manuals. Ability to read and communicate verbally in English. Written communication skills in English may also be required.

REASONING ABILITY

Ability to apply commonsense understanding to carry out instructions furnished in written, oral, or diagram form. Ability to deal with problems involving several concrete variables in standardized situations.

CERTIFICATES, LICENSES, REGISTRATIONS

Employee must be able to qualify for licenses and permits required by federal, state and local regulations.

PHYSICAL DEMANDS

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is regularly required to stand and use hands to finger, handle, or feel objects, tools, or controls. The employee frequently is required to reach with hands and arms and talk or hear. Specific vision abilities required by this job include close vision, color vision, and peripheral vision.

The employee must regularly lift and/or move up to 10 pounds, frequently lift and/or move up to 25 pounds, and occasionally lift and/or move up to 50 pounds, and must have the ability to push, pull, reach, bend, twist, stoop, stack, crouch, kneel and balance when performing job duties in varying work areas such as confined spaces.

WORK ENVIRONMENT

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The noise level in the work environment is usually moderate. This position must be able to work both at a designated office, as well as remotely, when business dictates.

Employee could be exposed to an environment containing unrestricted secondhand tobacco smoke.

If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!