The PR/Social Media Specialist will lead marketing, PR, and social media strategies, creating and managing media relations, pitching stories, and developing media lists. Responsibilities include researching, writing, and pitching press releases, tracking media mentions, and creating engaging content across multiple platforms to align with organizational goals and brand identity. They will engage with the community through responses and polls, measure campaign success, and stay updated on social trends. Additional tasks may involve managing blogs, newsletters, and influencer campaigns.
Preferred qualifications include 3-5 years of experience in social media and PR, a relevant degree, strong communication skills, and a collaborative, goal-oriented mindset. Agency experience is a plus, and comfort with technology and a passion for social and local media are essential. The role requires curiosity, creativity, and a sense of being an essential team member.