Brand Marketing (Branding), Campaigns, Communication Skills, Content Delivery/Distribution, Fitness, Follow Through, Lead Generation, Marketing, Media Placement, Negotiation Skills, Performance Analysis, Pre-Sales, Press Releases, Public/Media/Press/Analyst Relations, Startup
SWTHZ Contrast Therapy is a fast-growing wellness brand bringing private sauna + cold plunge recovery suites to San Mateo. We help people reduce stress, recover faster, and feel better, without crowded gyms or traditional spa experiences. We’re launching soon and looking for a scrappy, results-driven PR & Influencer Marketing Manager to build local buzz, secure media coverage, and drive presale awareness.
What You’ll Own
This role is focused on one thing: generating awareness and demand before we open. Then continued brand awareness and lead generation.
PR & Media Outreach:
- Write and distribute a “Coming Soon” press release
- Build and manage a targeted local media list (TV, digital, print, community outlets)
- Pitch and secure earned media coverage (features, interviews, segments)
- Coordinate 1 week of active media pitching + follow-ups
- Position SWTHZ within wellness, recovery, and lifestyle trends
Influencer Marketing (KEY PART):
- Identify and recruit 20–30 local influencers (15K–75K followers)
- Focus on:
- Fitness (OTF, Pilates, runners)
- Wellness / biohacking
- Lifestyle creators in San Mateo / Peninsula
- Negotiate partnerships (free memberships, preview access, etc.)
- Coordinate:
- Content deliverables (posts, reels, stories)
- Timing aligned with presale + opening
- Track engagement + performance
Awareness + Lead Generation Support:
- Align PR + influencer efforts with presale campaign
- Drive traffic to Founders List / landing page
- Recommend creative angles that increase visibility and conversions
What We’re Looking For
We want a DOER, not just a strategist.
Must-Have:
- Proven experience in local PR, media pitching, or public relations
- Experience securing earned media placements
- Strong network OR ability to build one quickly
- Experience sourcing and managing influencers
- Excellent communication + follow-up skills (this role is outreach-heavy)
Preferred:
- Experience in fitness, wellness, or lifestyle brands
- Familiarity with Bay Area / San Mateo media landscape
- Startup or launch experience
- Experience driving measurable results (leads, traffic, signups)
Perks
- Be part of a fast-growing, supportive wellness brand
- Free SWTHZ sessions (contrast therapy + red light therapy = unlimited recovery)
- Competitive pay + performance-based bonuses tied to team success
- Flexible schedule
- Training, development, and branded gear provided
Flexible work from home options available.
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SweatHouz CONTRAST THERAPY