Play It Again Sports & Music Go Round Brand Manager

About the Role

The Brand Manager for Play It Again Sports and Music Go Round leads brand strategy and marketing execution for two specialty resale brands with strong local, seasonal, and eCommerce growth opportunities. This role translates business priorities into integrated marketing programs that drive awareness, store traffic, eCommerce engagement, customer buys, sales, and long-term brand equity.

For Play It Again Sports, this role supports marketing across athletes, parents, coaches, fitness customers, and recreational players looking for quality new and used sports equipment. For Music Go Round, this role supports musicians, students, parents, schools, bands, collectors, and music enthusiasts looking to buy and sell quality used musical instruments and gear.

The Brand Manager serves as a strategic marketing advisor to franchisees, helping strengthen local execution, improve digital and eCommerce performance, activate partnerships, and build scalable programs that support both brands' growth.

What You'll Do

• Develop and execute multi-channel marketing strategies that increase brand awareness, drive in-store and online traffic, support eCommerce growth, generate customer buys, and grow franchise sales.
• Lead brand marketing planning for Play It Again Sports and Music Go Round, including seasonal campaigns, category priorities, customer messaging, local marketing tools, and franchisee support.
• Support key Play It Again Sports categories and seasons, including team sports, hockey, baseball, softball, golf, fitness, ski, snowboard, and other priority areas.
• Support key Music Go Round categories and customer needs, including instruments, guitars, drums, sound equipment, school music, band programs, trade-ins, and musician-focused buying journeys.
• Partner with eCommerce, Operations, Training, franchisees, and agency partners to improve online product discovery, local inventory visibility, eCommerce sales, and the connection between digital shopping and local stores.
• Develop marketing programs that help franchisees promote both new and used products, trade-in opportunities, value messaging, local inventory, and category expertise.
• Serve as a strategic marketing consultant to franchise owners, advising on local marketing plans, digital channels, social media, community marketing, partnerships, and eCommerce opportunities.
• Manage brand and vendor partnerships, including sports retail partners such as Rawlings, CCM, and other priority sports brands, as well as relevant music vendor partnerships, school, artist, and community partnerships for Music Go Round.
• Identify and support sports league, team, school, athlete, coach, player, NIL, and community partnerships that strengthen Play It Again Sports' relevance and credibility.
• Evaluate campaign performance and provide data-driven recommendations across store traffic, eCommerce engagement, customer acquisition, buys, sales, and franchisee adoption.
• Manage brand marketing budgets, ensuring expenditures align with approved plans and highest-impact growth opportunities.
• Participate in cross-brand and company-wide marketing initiatives as needed.
• Partner with internal teams and vendors to identify and scale AI-driven marketing capabilities that improve personalization, decision-making, eCommerce performance, and franchisee efficiency.

What You'll Bring

• Bachelor's degree in Marketing, Business or related field, with 4 to 6 years of hands-on marketing experience across retail, digital, social, and eCommerce channels.
• Experience developing marketing strategies that support both brand-level priorities and local franchisee needs.
• Experience in a multi-location, franchise, specialty retail, sporting goods, music, resale, or eCommerce environment preferred.
• Strong understanding of local store marketing, customer acquisition, content development, social media, eCommerce marketing, and performance measurement.
• Experience managing agencies, vendors, influencers, creators, community partners, or brand partnerships.
• Excellent communication, presentation, collaboration, and project management skills.
• Proficiency in Microsoft Office, including Word, Excel, PowerPoint, and Outlook.
• Ability to display a high degree of professionalism, confidentiality, tact, and diplomacy.

What's In It For You

• A mission-driven, people-first culture that invests in your growth.
• The chance to shape a nationally recognized brand and make a measurable impact.
• Collaboration with passionate teams and the opportunity to innovate and experiment.
• Exceptional benefits and a supportive environment built for long-term careers.

Equal Employment Opportunity

Winmark Corporation is committed to a policy of Equal Employment Opportunity to all applicants and employees in accordance with applicable federal and state laws and regulations. In addition, Winmark Corporation will provide reasonable accommodations for qualified individuals with disabilities. Please visit https://winmarkcorporation.com/careers/ for contact information.