Search & Keyword Optimization
Conduct keyword research and develop effective search campaign strategies.
Manage keyword expansion, optimization, and bid adjustments to improve campaign performance.
Continuously refine targeting strategies to drive scale while maintaining efficiency.
Analytical Skills
Strong analytical mindset with the ability to interpret performance data and identify growth opportunities.
Experience translating campaign data into actionable business recommendations.
Comfortable working with large datasets and performance reports.
Additional Skills
Exceptional attention to detail and campaign execution accuracy.
Strong organizational and project management skills.
Excellent communication and stakeholder management abilities.
Ability to thrive in a fast-paced, performance-oriented environment.
Preferred Qualifications
Experience working with multiple retail media networks and marketplaces.
Familiarity with Amazon Advertising, Walmart Connect, or other retail media ecosystems.
Experience with reporting and analytics tools such as Excel, Google Sheets, Looker Studio, Tableau, or similar platforms.
Knowledge of eCommerce performance marketing best practices and omnichannel retail strategies.
What You'll Bring
A hands-on approach to campaign execution and optimization.
Passion for performance marketing and data-driven decision-making.
Ability to independently manage campaigns while collaborating with cross-functional teams.
A track record of driving measurable growth through retail media advertising initiatives.
Key Responsibilities
Campaign Management & Optimization
Launch, manage, and optimize retail media campaigns across leading retail advertising networks.
Execute daily campaign optimizations, including bid adjustments, budget allocation, keyword management, and audience targeting.
Monitor campaign pacing and spending to ensure alignment with performance objectives and revenue goals.
Continuously test and optimize creatives, keywords, placements, and targeting strategies to improve campaign effectiveness.
Identify opportunities to maximize ROAS, increase sales, and improve overall campaign efficiency.
Retail Media Platform Management
Manage campaign execution within retail media platforms such as Criteo and Pacvue.
Utilize platform insights and analytics to make data-driven optimization decisions.
Ensure accurate campaign setup, implementation, and quality control across all retailer platforms.
Maintain best practices for campaign structure, audience segmentation, and bidding strategies.
Performance Analysis & Reporting
Monitor and analyze campaign performance across key metrics, including ROAS, CPC, CTR, conversion rate, sales, and customer acquisition.
Develop actionable insights and recommendations based on performance data.
Create and maintain recurring reports, dashboards, and performance summaries for stakeholders.
Present findings and optimization strategies to internal teams and leadership.