Performance Marketing Assistant - Kaplan Languages Group

Job Title

Performance Marketing Assistant - Kaplan Languages Group

Job Description

This role is with KLG, a global leader in international education. KLG is now owned by Inspirit Capital and continues to deliver world-class educational experiences through its international network of schools and university partners.

Kaplan is seeking a Performance Marketing Assistant to support its international digital marketing operations. This full-time role is ideal for someone analytical, proactive, and eager to learn about paid media and campaign optimization across global markets.

Key Responsibilities

• Support the planning, execution, and optimization of campaigns on Google Ads, Bing Ads, Facebook Ads, retargeting, and other platforms.

• Maintain ad account health, including ad copy creation, keyword research, bid adjustments, targeting, and landing page reviews.

• Manage daily budgets and ensure monthly spend targets are met.

• Prepare regular and ad hoc performance reports.

• Collaborate with team members to identify trends and actionable insights.

• Assist with A/B testing for ads and landing pages.

• Conduct research on best practices and emerging trends.

• Work with Content and Design teams to develop creative assets such as banners, videos, and landing pages.

Requirements

Education:

• Bachelor's degree in Business, Marketing, or related fields.

• Google Ads certification is a plus.

Skills and Qualities:

• Passion for digital marketing and strong analytical skills.

• Excellent attention to detail and a proactive attitude.

• Team-oriented and able to work independently.

• Fluency in written and spoken English; additional languages are an advantage.

• Familiarity with Google Ads, Facebook Ads, Google Analytics, and Data Studio.

• Proficient in Excel, Word, and PowerPoint.

Physical Requirements

Ability to sit, stand, walk, lift up to 50 lbs, reach, bend, speak, and listen effectively.

About Kaplan Languages Group

At Kaplan Languages Group, we are committed to empowering people through education and global communication. By joining our team, you will become part of a network that values innovation, collaboration, and professional growth. We believe in creating opportunities for our employees to learn, lead, and make a real impact on students' lives worldwide.

Location

Bogotá, COL

Employee Type

Employee

Job Functional Area

Marketing

Kaplan lnternational is an equal opportunities employer and positively encourages applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, gender reassignment, religion or belief, marital status, or pregnancy and maternity. If you require any adjustments or additional support within the recruitment process, please contact us directly.