Duties and Responsibilities:
Create, execute, manage and monitor P&A Division's sales and promotional programs for dealers and consumers to maximize profits through sales strategies
Managing updating and monitoring all existing seasonal stocking programs as well as the K-Loyalty Program
Develop, execute, implement and manage new additional wholesale and retail programs on an ongoing basis to increase dealer and consumer sales
In-store merchandising and promotional material
Packaging and branding
Dealer and retail based product training
Create, execute and manage all Parts & Accessories kitting projects including but not limited to:
Accessory packages, oil change kits and winch kits
Establish company margins and profits to achieve sales goals
Analyze sales history and provide sales forecast by part number / model
Create analytics to review program performance, provide reporting and provide suggestions for future enhancements
Build analytical data needed to measure program success
Compile and distribute financial and statistical information to report results to management
Conduct research and analyze competitive data
Serve as lead coordinator for P&A Division business development projects and programs including but not limited to:
Dealer merchandising and product training proposals
Continual product categories refresh & re-launch (products, branding, merchandising, sponsorships, etc.)
Data syndication of Parts & Accessories product attributes to affiliated web partners and dealers
Develop and manage Commercial/Fleet dealer drop-ship terms, conditions and web/intranet interfaces
Call center and sales force management software implementation
Communicate effectively as a liaison with internal and external customers/dealers/vendors regarding current and future initiatives and distribution details
Create new marketing opportunities for the Parts & Accessories division including but not limited to:
Interfacing with the Vehicle Sales and Marketing Groups
Establish P&A specific social and digital marketing initiatives to drive sales
Maximizing the P&A presence at key consumer and dealer events
Manage all P&A bulletins and program announcements (create, develop, route, proofread and post)
Additional projects as determined on an ongoing basis
Education and Experience:
Qualifications:
To perform this job successfully, you must be able to perform each essential duty satisfactorily. The items listed below are representative of the knowledge, skill, and/or ability required:
Salary: $95,000 - $99,000
To support your health and wellness goals, Kawasaki provides a comprehensive benefits program dedicated to the well-being of our employees and their families.
What we offer:
KMC is an Equal Opportunity Employer; employment with KMC is governed on the basis of merit, competence and qualifications and will not be influenced in any manner by race, color, religion, gender, national origin/ethnicity, veteran status, disability status, age, sexual orientation, gender identity, marital status, mental or physical disability or any other legally protected status.