Parts & Accessories Sales Operations & Communications Lead

Duties and Responsibilities:

• Create, execute, manage and monitor P&A Division’s sales and promotional programs for dealers and consumers to maximize profits through sales strategies
  • Managing updating and monitoring all existing seasonal stocking programs as well as the K-Loyalty Program
  • Develop, execute, implement and manage new additional wholesale and retail programs on an ongoing basis to increase dealer and consumer sales
  • In-store merchandising and promotional material
  • Packaging and branding
  • Dealer and retail based product training

• Create, execute and manage all Parts & Accessories kitting projects including but not limited to:
  • Accessory packages, oil change kits and winch kits
  • Establish company margins and profits to achieve sales goals
  • Analyze sales history and provide sales forecast by part number / model

• Create analytics to review program performance, provide reporting and provide suggestions for future enhancements
  • Build analytical data needed to measure program success
  • Compile and distribute financial and statistical information to report results to management
  • Conduct research and analyze competitive data

• Serve as lead coordinator for P&A Division business development projects and programs including but not limited to:
  • Dealer merchandising and product training proposals
  • Continual product categories refresh & re-launch (products, branding, merchandising, sponsorships, etc.)
  • Data syndication of Parts & Accessories product attributes to affiliated web partners and dealers
  • Develop and manage Commercial/Fleet dealer drop-ship terms, conditions and web/intranet interfaces
  • Call center and sales force management software implementation
  • Communicate effectively as a liaison with internal and external customers/dealers/vendors regarding current and future initiatives and distribution details

• Create new marketing opportunities for the Parts & Accessories division including but not limited to:
  • Interfacing with the Vehicle Sales and Marketing Groups
  • Establish P&A specific social and digital marketing initiatives to drive sales
  • Maximizing the P&A presence at key consumer and dealer events

• Manage all P&A bulletins and program announcements (create, develop, route, proofread and post)
• Additional projects as determined on an ongoing basis

Education and Experience:

• A Bachelor’s Degree in a business related major required
• 5+ years of experience in power sports, automotive, corporate sales and/or marketing preferred

Qualifications:

To perform this job successfully, you must be able to perform each essential duty satisfactorily.  The items listed below are representative of the knowledge, skill, and/or ability required:

• Exhibits excellent oral and written communication skills.
• Strong data gathering and analytical skills
• Demonstrates the ability to successfully prioritize and organize multiple, competing tasks.
• Extremely detail and deadline oriented.
• Brings positive energy and enthusiasm to group or team efforts.
• Solid knowledge and experience working with Microsoft's Word, Excel, PowerPoint and Access software.

Salary: $95,000 - $99,000

To support your health and wellness goals, Kawasaki provides a comprehensive benefits program dedicated to the well-being of our employees and their families. 

What we offer:

• Competitive salary based on experience
• Medical, Dental, Vision and Pet insurance
• 401(k) match
• Life and Disability benefits
• Generous PTO policy
• Up to 12 paid company holidays
• Employee discounts on Kawasaki products
• Onsite fitness center
• Kawasaki Kafé 

KMC is an Equal Opportunity Employer; employment with KMC is governed on the basis of merit, competence and qualifications and will not be influenced in any manner by race, color, religion, gender, national origin/ethnicity, veteran status, disability status, age, sexual orientation, gender identity, marital status, mental or physical disability or any other legally protected status.