Alliance/Partner Marketing, Business-to-Business (B2B), Campaigns, Channel Strategies, Cloud Computing, Communication Skills, Distribution Channel, Event Management, Event Marketing, Farming, Field Marketing, Life Insurance, Logistics, Marketing, Marketing Campaign, Organizational Skills, Performance Analysis, Retail, Retail Channel, Return on Investment (ROI), Software as a Service (SaaS), Trade Shows, Value Chain Model, Vision Plan, Webinar, Willing to Travel
About Us
TractionAg helps farmers gain traction by simplifying the business of farming through intuitive, cloud-based software. We partner closely with ag-retailers, cooperatives, and distributors to extend our impact across the ag value chain, and we’re looking for a Partner Marketing Specialist to help bring those partnerships to life.
Role Overview
This is a hands-on partner marketing role focused on executing co-marketing campaigns, enabling partners with the right content, and showing up in-market. You’ll work across Marketing and Partnerships to bring our partner strategy to life at events, trade shows, and in the field.
What You’ll Do
- Execute co-branded campaigns with ag retail and channel partners
- Turn partner strategy into clear, effective marketing execution
- Build and maintain partner enablement content (collateral, decks, training materials)
- Plan and run webinars, trade shows, and partner events, including on-site execution
- Own booth logistics: setup, swag, signage, and teardown
- Track performance: campaign engagement, event ROI, and partner-sourced pipeline
- Act as the day-to-day connector between Marketing and Partnerships
Travel Expectations (Important): This role requires frequent travel (20–30%), with heavier travel during peak seasons. You’ll be on-site at trade shows, partner events, and in-market activations, not just planning them.
You’ll Be Great at This If You
- Understand ag retailers, co-ops, or distributors (or can learn quickly)
- Are highly organized and can juggle multiple moving pieces
- Like blending creative work with execution and logistics
- Are comfortable working with external partners and internal teams
- Actually enjoy being on the road and executing events in person
What Success Looks Like
- Consistent partner-driven pipeline from co-marketing efforts
- Partners feel enabled and aligned with TractionAg messaging
- Events are well-run, on-brand, and worth the investment
- Clear, actionable reporting on what’s working
What We’re Looking For
- 3+ years in B2B, partner, or field/event marketing
- Experience supporting trade shows or live events (booth management a plus)
- Strong communication and organizational skills
- Proven ability to travel regularly (20–30%) and be on-site for multi-day events
- Ag, ag-retail, or SaaS experience is a plus
What We Offer
- Remote-first environment
- Flexible schedule
- Health, dental, vision, and life insurance
- 401(k) with company match
- Unlimited PTO + paid holidays