Partner Marketing Manager, Brand and Integrated Marketing Fire TV

Amazon.com Inc

Santa Monica, CA

JOB DETAILS
SKILLS
Alliance/Partner Management, Alliance/Partner Marketing, Best Practices, Brand Management, Brand Marketing (Branding), Business Development, Campaigns, Channel Marketing, Continuous Improvement, Cross-Functional, Customer Acquisition, Leadership, Marketing, Marketing Campaign, Negotiation Skills, Outbound Marketing, Performance Management, Performance Metrics, Performance Tuning/Optimization, Relationship Marketing, Sales, Standard Operating Procedures (SOP), Strategic Planning, Streaming Technology, Technical Leadership, Television Promotions, Test Plan/Schedule
LOCATION
Santa Monica, CA
POSTED
30+ days ago

Amazon Fire TV is looking for an innovative, highly motivated, and customer obsessed individual to join our team to work with some of the biggest names in streaming as a Partner Marketing Manager.

The Partner and Growth Marketing team is responsible for enabling best in class marketing with our Fire TV app partners while driving growth for Fire TV. We are seeking hands-on Marketing Manager to manage partner relations, curate title selection and manage partner approvals. In this role you will have an opportunity to work cross functionally with a broad array of internal stakeholders and external partners - helping coordinate campaigns, as well as managing our yearly campaign calendar.

This position offers an opportunity to leverage your creative marketing skills and passion for entertainment with the one of the world"s leading technology companies, while experiencing the excitement and explosive growth of the streaming world.

Key job responsibilities

  • Drive integrated marketing ideas that creatively break through while driving core KPIs around awareness, customer acquisition, subscription growth, and engagement.
  • Collaborate closely with the broader Fire TV product and business teams, Business Development, Amazon Ads, and other key internal partner teams.
  • Develop and execute test and learn plans (copy, creative, targeting) for continuous performance improvement and optimization of campaigns.
  • Drive operational excellence through the development and maintenance of scalable frameworks, SOPs, and best practices that enable consistent, high-quality campaign execution and continuous improvement across the team.
  • Identify win-wins for Fire TV and partner to aid in the negotiation and sell-in of co-marketing programs.
  • Provide inputs into status updates and quarterly business reviews for senior leadership.

A day in the life

The Partner Marketing Manager at Fire TV will manage a roster of accounts that includes weekly or monthly calls and up to daily correspondence with partners. This role will determine strategic plans in conjunction with the partner and internal stakeholder teams that lead to customer obsessed campaigns in support of key business objectives.

About the team

The Fire TV Brand and Integrated Marketing team oversees brand marketing, manages owned marketing channels, ideates and executes full-funnel 360 degree marketing campaigns, and manages the marketing and growth relationships with streaming content partners.

About the Company

A

Amazon.com Inc

At Amazon, we don’t wait for the next big idea to present itself. We envision the shape of impossible things and then we boldly make them reality. So far, this mindset has helped us achieve some incredible things. Let’s build new systems, challenge the status quo, and design the world we want to live in. We believe the work you do here will be the best work of your life.

Wherever you are in your career exploration, Amazon likely has an opportunity for you. Our research scientists and engineers shape the future of natural language understanding with Alexa. Fulfillment center associates around the globe send customer orders from our warehouses to doorsteps. Product managers set feature requirements, strategy, and marketing messages for brand new customer experiences. And as we grow, we’ll add jobs that haven’t been invented yet.

It’s Always Day 1
At Amazon, it’s always “Day 1.” Now, what does this mean and why does it matter? It means that our approach remains the same as it was on Amazon’s very first day – to make smart, fast decisions, stay nimble, invent, and stay focused on delighting our customers. In our 2016 shareholder letter, Amazon CEO Jeff Bezos shared his thoughts on how to keep up a Day 1 company mindset. “Staying in Day 1 requires you to experiment patiently, accept failures, plant seeds, protect saplings, and double down when you see customer delight,” he wrote. “A customer-obsessed culture best creates the conditions where all of that can happen.” You can read the full letter here

Our Leadership Principles
Our Leadership Principles help us keep a Day 1 mentality. They aren’t just a pretty inspirational wall hanging. Amazonians use them, every day, whether they’re discussing ideas for new projects, deciding on the best solution for a customer’s problem, or interviewing candidates. To read through our Leadership Principles from Customer Obsession to Bias for Action, visit https://www.amazon.jobs/principles
COMPANY SIZE
10,000 employees or more
INDUSTRY
Retail
FOUNDED
1994
WEBSITE
http://Amazon.com/militaryroles