Partner Marketing, Data Marketplace

Clay Labs Inc

CA

JOB DETAILS
SKILLS
Alliance/Partner Management, Alliance/Partner Marketing, Artificial Intelligence (AI), Business-to-Business (B2B), Campaigns, Coaching, Communication Skills, Cross-Functional, Ecosystems, Engagement Marketing, Establish Priorities, Event Management, Field Marketing, Juniper Networks M-Series, Marketing, Marketing Campaign, Newsletter, Outbound Marketing, Product/Service Launch, Project/Program Management, Relationship Marketing, Scalable System Development, Slack, Social Work, Software as a Service (SaaS), Webinar, Writing Skills
LOCATION
CA
POSTED
30+ days ago

About Clay

Our mission is to help organizations turn any growth idea into reality.

We see growth as a creative practice, not a formula. Finding and reaching your best-fit customers takes unique ideas and constant iteration. As AI makes execution faster and tactics easier to copy, creativity is the only lasting advantage. Were already helping thousands of customers - including Anthropic, Notion, Google, and Ramp - go to market with unique data, signals, and AI research.

In 2025, we raised a $100M Series C backed by world-class investors including Sequoia, CapitalG, and First Round - and crossed $100M in revenue.

In 2026, we announced our second employee tender offer in 9 months at a new $5B valuation. We also launched a community equity round, for our customers, agency partners, and club members.

Some things to know about us:

  • Our community includes 11,000+ customers, 150+ integration partners, 125+ agencies, 50+ Clay clubs, and 30k members on Slack.

  • Our culture is unique inside and outside of work. Our team members are also DJs, activists, writers, clowns, marathoners, skydivers, psychedelic therapists, social workers, and more.

  • All employees can work for free with world-class coaches who specialize in creativity, management, and more.

  • Our operating principles - including negative maintenance and non-attached action - guide our work. Read more about them here.

  • Read about us in the NYT, Forbes, First Round Review, and more.

Hear from our employees directly on our Glassdoor page!

Data Partnerships @ Clay

As the first marketer for Data Partnerships at Clay, youll build and scale the marketing programs that power our relationships with dozens of data providers. Unlike a traditional partner marketing role focused on a handful of strategic partnerships, this role is about creating leverage-developing the playbooks, content, and campaigns that let us drive impact across a broad and growing partner ecosystem.

Youll own the marketing relationship with our data partners: crafting joint messaging, coordinating co-marketing moments, and building the enablement resources that help partners talk about Clay effectively. Youll also design the scalable programs (partner newsletters, campaign-in-a-box kits, tiered engagement models) that allow us to maintain strong relationships without 1:1 attention for every partner.

This role requires someone who can think systemically about how to engage a portfolio of partners while still delivering high-quality, personalized-feeling experiences. Youll balance creative campaign work with operational rigor, and youll be comfortable building from scratch in a fast-moving environment.

What youll do:

  • Co-Marketing & Campaigns

  • Develop and execute joint marketing campaigns with data partners-webinars, content collaborations, product launches, marketplace promotions

  • Create partner messaging frameworks and positioning that articulate the joint value of Clay + partner data

  • Coordinate partner participation in Clay marketing moments (product launches, events, seasonal campaigns)

  • Enablement at Scale

  • Build self-serve co-marketing toolkits: one-pagers, case study templates, social copy, listing assets

  • Create and maintain partner-facing resources that help partners position and promote Clay to their audiences

  • Develop internal enablement materials so Clays GTM teams understand our data partners and can speak to their value

  • Scaled Partner Engagement

  • Own the partner communications calendar: newsletters, product updates, co-marketing opportunities

  • Design tiered engagement programs that match investment to partner potential (high-touch for top partners, programmatic for the long tail)

  • Track partner marketing engagement and program performance; iterate based on results

  • Cross-Functional Coordination

  • Partner closely with Product Marketing on positioning and competitive messaging

  • Work with the Data Partnerships team on partner prioritization and relationship context

  • Coordinate with Events, Content, and Demand Gen on partner integration into broader marketing initiatives

What youll bring:

  • 4-6 years in partner marketing, field marketing, or integrated campaigns-ideally at a B2B SaaS company with a partner ecosystem

  • Experience building scalable marketing programs across multiple partners (not just 1:1 bespoke campaigns)

  • Strong content and copywriting skills: you can write a compelling partner email, a crisp one-pager, and a webinar abstract

  • Project management chops: you can keep multiple campaigns and partners moving simultaneously

  • Comfort with ambiguity and building from scratch-this is a new function and youll be defining the playbook

  • Bonus: experience in data partnerships, marketplaces, or API/developer ecosystems

About the Company

C

Clay Labs Inc