Channel Strategies, Communication Skills, Data Analysis, Data Science, Distribution Channel, Expense Management, Expense Reports, Leadership, Media Buying and Planning, Media Campaigns, Performance Analysis, Performance Metrics, Production Control, Strategic Planning, Team Player, Time Management
Title: Partner Growth Strategic Media Planning Lead
Location: 8777 Washington Blvd., Culver City, CA 90232
Introduction
We are seeking a highly experienced and strategic media planning professional to oversee and drive the global paid media strategy for our TV Business team. This role will focus on living room distribution partners and requires a deep understanding of media planning and strategy.
Required Skills & Qualifications
- 10 years of experience in media planning/strategy
- Experience with data science and analytics in media performance measurement
- Familiarity with mixed media model measurement and LTVs
- Strong leadership and communication skills
- Proven ability to align media strategies with business goals
- Experience in overseeing media campaigns and ensuring timely and accurate launches
- Prior work experience at client or in client's industry
- Applicants must be able to work directly for Artech on W2
Preferred Skills & Qualifications
- Experience in producing high-level summaries for media plans
Day-to-Day Responsibilities
- Oversee global paid media strategy for TV Business team across living room distribution partners
- Lead production of quarterly global strategic media briefs
- Review media plans, provide feedback, and produce executive summaries
- Manage weekly media spend & performance reporting
- Oversee monthly creative production process for paid media
- Collaborate with data science & analytics on media performance measurement
Company Benefits & Culture
- Hybrid work schedule: M/F remote, T/W/Th onsite
- Collaborative and innovative work environment
- Opportunities for professional growth and development
For immediate consideration please click APPLY to begin the screening process with Alex.