Paid Social Media Specialist

Open position in all Coegi office locations including Kansas City, MO, Columbia, MO, St. Louis MO, and Minneapolis, MN; Hybrid work schedule: 3 days in the office, 2 days working from home

Visa sponsorship is not available for this position, now or in the future. Applicants must be legally authorized to work in the United States on a permanent basis without requiring employer sponsorship.

The Social Media Specialist is responsible for the implementation, management and optimization of paid social campaigns at Coegi. In this role, this person executes effective and innovative social media campaigns on Facebook, Instagram, LinkedIn, (X) Twitter, TikTok, Pinterest, Snapchat, Reddit, Nextdoor and any other emerging social platforms. The Social Media Specialist is expected to bring a data-driven approach to campaign management, by consistently testing various targeting strategies and utilizing technology from strategic preferred marketing developers.

Essential Duties and Responsibilities (Other duties may be assigned)

Campaign Management & Optimization

• Monitors activation, pacing, and performance of campaign portfolio across all paid social platforms
• Reviews the status and performance of campaigns with the Social Media Manager on a regular basis
• Creates performance reports for clients across all paid campaigns and social platforms
• Actively participates in training across multiple platforms
• Provides performance reporting, social media expertise, and research for the Client
• Engagement team on new business calls and client presentations
• Creates content strategies to promote the external marketing of Coegi, such as timely blogs and white papers 
• Develop strategies and POVs for clients during the planning and RFP process
• Evaluates and executes the implementation of emerging technology platforms in conjunction with the Director of Social Operations

Client Engagement

• Serve as a day-to-day point of contact for assigned clients, maintaining proactive and professional communication via email, calls, and status meetings
• Build and nurture strong client relationships by understanding each client's brand, goals, and KPIs to deliver tailored insights and recommendations
• Translate client feedback and requests into clear, actionable campaign briefs and optimizations for internal execution
• Prepare and present campaign performance summaries, monthly reports, and quarterly business reviews to clients with clear storytelling and strategic context
• Manage client expectations around timelines, deliverables, and platform capabilities, escalating issues proactively when needed
• Partner with the Client Engagement and Strategy teams to support new business pitches, onboarding, and renewals
• Identify upsell and growth opportunities within existing accounts and communicate findings to the appropriate internal stakeholders

Project Management

• Own end-to-end project coordination for assigned campaigns, including scoping, timeline development, task assignment, and delivery tracking
• Maintain and update project management tools (e.g., Asana, Monday.com, or equivalent) to ensure all workstreams are visible, on schedule, and properly prioritized
• Facilitate kickoff meetings, internal status calls, and retrospectives to keep cross-functional teams aligned and accountable
• Coordinate asset collection, trafficking, and approval workflows between clients, creative teams, and platform teams to prevent campaign delays
• Track and flag risks, blockers, and scope changes early, proposing solutions and maintaining documentation of decisions
• Manage multiple concurrent campaigns and client accounts simultaneously while maintaining quality and meeting deadlines
• Contribute to the continuous improvement of operational processes and standard operating procedures (SOPs) within the social media team

Qualifications - To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Must be a self-starter who takes personal responsibility for education in relevant digital marketing
• Must have experience with social media marketing on the following platforms: Facebook,
• Instagram, (X) Twitter, TikTok, LinkedIn, Pinterest, Snapchat, Reddit, and Nextdoor
• Must have familiarity and experience with implementing tracking pixels
• Must be able to multi-task, be detail-oriented, organized, and analytical
• Experience with both direct-response and brand marketing
• Exceptional verbal and written communication skills, including client-facing presentation and reporting
• Superior skills with computers, specifically Excel and/or other software to leverage statistical analysis
• Ability to problem solve and think creatively to overcome obstacles
• Able to work within a team environment while handling multiple projects with deadlines
• Demonstrated experience managing client relationships or accounts, including regular communication and expectation management
• Experience coordinating projects across multiple stakeholders using project management tools (e.g., Asana, Monday.com, Trello, or similar)
• Ability to develop and present clear, client-ready reporting and strategic recommendations
• Strong organizational skills with the ability to manage competing priorities across multiple accounts simultaneously
• At least one year of experience; experience in a client-facing or account management role is a plus

Education 

• Bachelor's degree; concentration in marketing, statistics, business or advertising preferred, or equivalent professional experience

Total Perks Package

• The chance to be a part of a growing company and the next success story
• Amazing opportunities for career development
• Recognition programs
• Employee referral bonus
• Hybrid work schedule; 3 days in the office, 2 days working from home
• Fun and collaborative work environment
• Casual dress code
• Insurance Coverage (medical, dental, vision, life, and disability)
• 401(k) retirement plan, with employer 4% match
• Work/life benefits, including mental health and wellbeing support
• Flexible Time Off Policy
• Paid holidays, including agency closing Christmas Eve-New Year's Day
• Paid leave options, including sick leave, medical leave for self and family, and parental leave