Paid Media Manager Workshop Digital is a results-oriented digital marketing agency located in Richmond, Virginia, dedicated to fostering strong and enduring partnerships. We prioritize transparency and collaboration, striving to deliver measurable results that drive your business forward. We work as an extension of your marketing team, creating customized digital marketing strategies tailored to your business goals and service offerings.Your dedicated, experienced team of digital marketing analysts will work with you every step of the way and provide a deep knowledge of your business, competitors, and industry. By understanding your ideal target audiences and differentiating you from the competition, we ensure your brand stands out and achieves impactful results.Position SummaryPaid Media Manager s, with support of a Paid Media Team Lead:Develop strategies and tactics that support client goals and drive strong paid media marketing performanceBuild and maintain strong, deep client relationships with day-to-day contacts and senior stakeholders to ensure high client retention and growthTroubleshoot minor to complicated client issues independently and complex issues with supportImplement and test new capabilities to enable client growthIn addition, Paid Media Managers:Train new hires on basic and standard conceptsProvide support for client services deliverables during the sales process for upsells and new businessResponsibilitiesClient Communication and RelationshipsDevelop strong relationships with clients and senior stakeholdersAttend and participate in all meetings/calls with clientsCommunicate effectively with various audiences with occasional supportCreate and present insightful, meaningful, accurate reports and analysis with support on complex issuesExecute the Workshop Digital client flag process and proactively identify resolutionsGo the extra mile for assigned clients within the scope of the SOWInternal Communication and RelationshipsProactively seek and gracefully accept feedbackTactfully share feedback with colleaguesImmediately inform Paid Media Team Lead of any concerns or issues from clients when appropriateInform Paid Media Team Lead of any updates, concerns, or potential points of interest from within the digital marketing communityShare meaningful information that advances the teamParticipate in the interview processLead special projects with supportBusiness DevelopmentIdentify new opportunities for clients to meet their business goalsIndependently identify opportunities for potential case studies and coordinate with marketing for case study developmentManage beta tests of new services for client setMay support the sales team by assisting with RFPs, presentations, audits, and SOWsElevate client requests for SOW changes with minimal supportTrainingRegularly identify opportunities to update and expand training contentOccasionally develop original technical training content with QARegularly conduct team trainings to help develop team expertiseRead industry blogs, books, whitepapers, and articles to stay current on relevant tactics, updates, and best practicesOccasionally contribute thought leadership content to the Workshop Digital blog and the industryMay serve as a mentor for junior team membersChannel ManagementManage paid digital marketing accounts across Google Ads, Google Display Network, YouTube, Microsoft Ads, Facebook, Twitter, LinkedIn, and other paid digital marketing channels with support on complex issuesStrategically build, manage, and optimize client paid digital marketing accounts with support on complex issuesPerform keyword and audience research to optimize accounts and influence creative decisions with support on complex issuesActively manage and seek ways to improve account performance and diversify client budgets to maximize results with support on complex issuesBased on client goals, create a test hypothesis and implement landing page optimizations to improve client results with support on complex issuesCreate and prioritize strategies and supporting tactics that embody clients' business goals with support on complex issuesTake ownership and accountability of client's performance by meeting and exceeding client expectations and set KPIs with support on complex issuesSetup and review Google Analytics (and any other third-party tracking software) with support on complex issuesIdentify potential threats, changes in landscape, industry updates, and potential opportunities for client accounts and present these to clients with support on complex issuesConduct ongoing tests that drive towards growth and achieving client goals with support on complex issuesTemporarily take on extra client hours to support the team during times of limited bandwidthQualificationsMeets expectations of a Paid Media Manager and has demonstrated the ability to regularly work independentlyDemonstrated ability with medium to high-complexity clients with respect to:Building strong relationshipsCreating insightful, actionable, and accurate insights for client strategies and reports with minimal supportPresenting data and insights in a way that is logical, clear, and actionable with minimal supportCreating effective meeting agendas and leading client meetings with minimal supportDelivering core trainingLogging assigned client hours workedMeeting deadlinesProven track record of managing a full client workload consisting of medium-complexity clients and some high-complexity clients. Demonstrated ability to temporarily take on additional work during crunch periodsAdvanced and courteous written, verbal, and visual communication skillsAdvanced analytical capabilities; rarely needs support for advanced analysis and insightsOccasionally provides core training to other team membersUnderstands and supports leadership vision/decisionsProactively expands core knowledge base by doing solo research/learning, asking peers to shadow, asking for support projects, etc.Sometimes identifies and implements initiatives that push the team forwardAdvanced-level skills in Microsoft Office and Google Workspace, particularly in Excel and Google SheetsBenefitsCompetitive salaries25 days PTO, 5 days STO, 12 HolidaysHybrid workspace for Richmonders3 months fully paid Parental Leave8 hours of paid volunteer time per quarter401k with 3% non-elective contributionsA comprehensive health benefit package, including 2 medical plans, dental, and vision insuranceLife insurance, short-term, and long-term disabilityProfit sharing2x a year company-wide meetup in Richmond, VACommittee Membership (Community, Culture, Health & Wellness)List of Awards1x US Search Awards - Best Small PPC Agency8x Outside Best Places to Work8x Virginia Business Best Places to Work3x Search Engine Land FinalistSalaryExpected base salary range is $70,000 - $77,000 annually, based on experienceEqual Opportunity and Inclusion StatementAs an equity affirming company, Workshop Digital searches for, encourages, and engages with individuals and groups that represent diversity in our community. We not only challenge discrimination in regards to gender identity and expression, sexual orientation, racial identity, faith identity, age, disability, and social class, we consciously make efforts to reach out and include diversity in employment, vendors, and clients. All individuals authorized to work for any employer in the U.S. should apply.