We're looking for a creative and growth-focused Paid Ads Specialist to join our Marketing Team. This team member will focus on executing paid ad campaigns and optimizing lead-generation funnels.
Reporting directly to the Marketing Director, this position implements the firm's top-of-funnel strategy to consistently generate a pipeline of qualified leads. While this role includes content creation, all creative work is performed primarily to support paid ads and marketing initiatives
JOB DETAILS
SCHEDULE: Monday - Friday, 9:00 - 5:00 PM
OFFICE EXPECTATIONS: Hybrid; 2 to 3 Days In Office
HOURS: 40+ Hours
REPORTS TO: Marketing Director
VACATION: 4 Weeks Paid
QUALIFICATIONS
- At least 2 years of digital ads experience with a proven track record of managing and optimizing Meta and Google campaigns for measurable results.
- Expertise in performance-based copywriting, creating high-converting messaging across ads, landing pages, emails, and SMS.
- Adept at using Adobe Creative Suite, Canva, and video tools to plan, film, and edit engaging short-form video and static assets.
- Data-driven mindset with the ability to navigate GA4, Meta Business Suite, and Google Ads dashboards to interpret data and present actionable insights.
- Highly organized self-starter skilled in project management and CRM tools (e.g., ClickUp, HubSpot) to meet tight deadlines in a fast-paced environment.
- Disciplined approach to taking direction, pivoting based on firm priorities, and maintaining strict confidentiality regarding all client and firm interests.
- Legal industry experience is a plus, though not a requirement for the role.
RESPONSIBILITIES
Paid Advertising & Lead Generation
- Build, launch, and manage lead-generation campaigns across Meta and Google Ads, including audience targeting, budget management, and ongoing optimization to drive consistent leads.
- Monitor campaign performance regularly and make data-driven adjustments to reduce cost per lead (CPL) and improve lead quality.
- Write performance-based copy for emails, SMS, landing pages, and digital ads that align with brand voice and conversion goals.
- Plan and produce specific creative assets (videos, static, and carousels) designed for optimal ad performance and conversions.
- Manage and monitor the technical flow of lead funnels to maximize conversion.
- Conduct ongoing audience testing and keyword research to refine targeting and scale successful ads.
Content Creation
- Maintain a monthly content calendar that supports paid campaigns and maintains brand presence.
- Firm and edit short-form video content and repurpose existing or long-form content for paid ads and social media.
- Design static images and carousels for paid ads and social media.
- Maintain brand consistency across all content, ensuring messaging, visuals, and tone align with firm guidelines on every platform and in every format.
Other
- Maintain and update the firm's CRM to ensure all leads from paid and organic sources are accurately tracked for intake.
- Stay current on digital marketing trends, platform updates, and industry best practices, and regularly bring forward relevant ideas and recommendations.
- Monitor campaign performance and budgets; deliver actionable insights; and regularly maintain performance dashboards.
- Perform other duties as assigned.
COMPENSATION
$50,000-$55,000 yearly
ABOUT LINVILLE ESTATE LAW
People spend their lives building a legacy, yet often feel lost protecting it. At Linville Estate Law, we help families create estate plans that are easy to understand, thoughtfully carried out, and ready to work when needed.
Our Values
- Client Experience Comes First: We serve clients' legal needs with high intentionality in our systems and processes.
- Act Like People, Not Lawyers: We humanize the legal process so clients feel supported, understood, and valued.
- Continuous Improvement: We improve our systems and skills to provide better outcomes and experiences.
- Empathy & Compassion: We honor the emotions and thoughts clients bring with care and emotional intelligence.
- Honesty & Integrity: We are dedicated to being transparent and fair with both clients and team members.