Owala Senior Brand Manager-Core & Campaigns

We're looking for a strategic, commercially minded leader to own the portfolio strategy and growth for the Owala® brand. This role sits at the intersection of product, brand, and consumer, shaping how our portfolio drives demand, builds brand equity, and shows up in culture.

You'll lead how we think about assortment, lifecycle, pricing, and positioning, but more importantly, how the portfolio comes to life in the market. From identifying breakout opportunities to shaping high-impact product moments, you'll ensure our lineup not only performs but creates excitement, relevance, and momentum.

This is a highly cross-functional role, partnering closely with Brand, Creative, Community, Sales, and Operations to translate portfolio strategy into meaningful consumer experiences and measurable business results

Job Responsibilities

• Own overall portfolio strategy, including assortment architecture, product prioritization, and lifecycle planning
• Identify and drive growth opportunities across the portfolio—scaling winning products, optimizing underperformers, and introducing new concepts that unlock incremental demand
• Build and manage annual and seasonal portfolio plans aligned with brand strategy, financial targets, and consumer insights
• Recommend additions, edits, and exits across SKUs, colors, patterns, and collections to improve productivity and brand cohesion
• Co-lead go-to-market strategy with Brand and Creative teams, ensuring the portfolio is leveraged to create impactful campaigns, product drops, and key moments
• Translate portfolio strategy into compelling product narratives that fuel storytelling, content, and community engagement
• Identify opportunities for innovation, collaborations, and limited releases that drive cultural relevance and consumer excitement
• Help shape campaign priorities by bringing a strong point of view on product, trends, and consumer behavior
• Own day-to-day portfolio performance, analyzing sales, velocity, margin, and SKU productivity
• Develop and guide pricing strategy, positioning frameworks, and packaging direction across the portfolio
• Partner with Sales to ensure the portfolio supports retailer strategies, merchandising needs, and distribution goals
• Balance brand-building initiatives with strong financial discipline and margin optimization
• Serve as the internal steward of the portfolio, driving alignment and clarity across teams
• Partner with Demand Planning and Operations to improve forecast accuracy, inventory flow, and lifecycle management
• Support new product launches, transitions, and end-of-life processes to ensure seamless execution
• Collaborate across Brand, Creative, Sales, and Operations to deliver cohesive execution of the 4Ps
• Leverage data, consumer insights, and market trends to inform portfolio decisions and future direction
• Continuously evaluate performance and refine strategies to improve both brand impact and commercial outcomes

Job Qualifications

We're looking for a high-impact operator who blends strategic thinking with strong execution and a deep understanding of how product and brand work together to drive growth.

• 5–8+ years of experience in portfolio management, brand management, merchandising, category management, or related roles
• Experience in consumer products, CPG, or high-SKU environments with fast product cycles
• Proven track record of driving growth through product, brand, or portfolio initiatives
• Strong understanding of assortment strategy, pricing, lifecycle management, and SKU productivity
• Experience using data and insights to inform decisions and identify opportunities
• Solid financial acumen, including margin drivers and pricing mechanics
• Experience partnering with Brand, Creative, or Marketing teams to bring products to market
• Strong instinct for what makes products resonate with consumers and show up meaningfully in culture
• Ability to translate product strategy into compelling narratives and moments
• Exceptional cross-functional collaborator with the ability to influence without authority
• Strong communicator who can align stakeholders and present strategies with clarity and confidence
• Comfortable operating in a fast-paced, evolving environment with high ownership