Outside Sales & Rentals Representative

Lonestar Forklift is a customer-focused material handling equipment dealership with over 30 years of proven success and numerous branch locations across Texas. Lonestar Forklift offers new equipment, used equipment, rentals, service, parts, fleet management, and training for our customers, providing comprehensive and tailored solutions for unique business needs.

With a focus on learning and continuous improvement, we are proud to invest in our people and offer a progressive and entrepreneurial work culture where you can develop and advance your career while focusing on meaningful work. Lonestar Forklift is an integral entity of Leavitt Industrial Group.

The Opportunity

Lonestar Forklift is looking for an Outside Sales Representative for our Industrial Sales & Rentals Representative position in Fort Worth, Texas. This is a highly entrepreneurial sales role where you would be responsible for building your own territory. We offer uncapped commission and 401K matching, in addition to other key benefits and a flexible work culture.

Essential Duties & Responsibilities

As the Industrial Sales & Rentals Representative for Lonestar, your key responsibilities will include:

• Leading the outside sales and rental strategy in your territory
• Prospecting for new business, managing sales leads, and securing new customer accounts by offering tailored solutions and tactfully negotiating to close deals
• Identifying and building relationships with decision makers within existing customer accounts, creating an ongoing relationship strategy
• Key account management, including retaining and growing top accounts, and proactively identifying new business opportunities and innovative solutions
• Ensuring success against contract terms and consistent customer satisfaction
• Following up with customers on orders, quotes, and requested services
• Collaborating with product experts to identify and capitalize on expansion and cross-selling opportunities within existing customer accounts
• Sourcing competitor information and analyzing competitor product offerings, applications, and pricing to overcome customer objections and guarantee sales

Required Skills & Qualifications

The ideal candidate will possess the following skills, knowledge, and competencies:

• 1-2 years of previous direct B2B sales experience preferred
• Post-secondary education in Sales, Business Management, or a related discipline is considered an asset
• Maintaining a valid driver’s license is required
• Working knowledge of Microsoft Office Suite, including Outlook and Excel
• Previous CRM system experience preferred
• Confident and resilient, with a willingness to continuously learn and grow
• Strong interpersonal skills and excellent communication skills
• English language proficiency required; Spanish language proficiency a strong asset

Benefits & Perks

Lonestar Forklift is proud to offer competitive compensation and flexible benefits coverage for all eligible employees:

• Comprehensive medical, vision, and dental benefits for you and your dependents
• Life Insurance, Short Term Disability, and Long Term Disability – 100% employer paid
• Employee assistance programs
• 401K matching (up to 4% employer matching)
• Training and professional development opportunities
• Company phone and laptop
• Company vehicle or vehicle allowance

This position offers an annual base salary, initial bridge salary, and uncapped commission.

This is an onsite role based in Fort Worth, Texas.

Lonestar Forklift would like to thank all applicants for their interest; however, only qualified applicants will be contacted by Talent Acquisition for an interview. We are an equal opportunity employer, and all qualified candidates will receive consideration for employment without regard to race, religion, sex, national origin, disability status, veteran status, age, sexual orientation, gender identity, or any other characteristic protected by law.

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