Orthodontic Referral Coordinator & Marketing Specialist-VA

We are seeking an energetic, relationship-driven Orthodontic Referral Coordinator & Marketing
Specialist to grow and strengthen our practice through exceptional referring doctor relationships,
community outreach, social media engagement, and digital marketing initiatives. This role
combines in-person dental marketing with online brand management and patient acquisition
strategies to support continued practice growth.
The ideal candidate is outgoing, organized, creative, and comfortable building professional
relationships while also managing social media, content creation, and local SEO efforts

• Collaborate closely with brand manager and operation teams to identify demographics, brand-specific messaging, and competitive price points for effective advertising, sponsorships, and community initiatives.
• Source and coordinate media buys for print, television, radio, outdoor & other venues as needed.
• Write and edit advertising copy and collaborate closely with external advertising agency to guide projects from initiation to completion.
• Develop and execute branding initiatives to promote and position our dental offices as the best in their communities.
• Create marketing plans, track invoices, measure campaign performance, and provide ROI.
• Grow online presence through website updates, original content, online reputation management and social media interaction.
• Order promotional materials, coordinate event participation, and follow up on new patient acquisition leads.
• Create high-quality, accurate marketing collateral on deadline for multiple markets and audiences.

Competencies: 

• Ensures Accountability – Holds self and others accountable to meet commitments.  

• Action Oriented – Taking on new opportunities and touch challenges with a sense of urgency, high energy and enthusiasm.  

• Collaborates – Building partnerships and working collaboratively with others to meet shared objectives. Partners with others to get work done. Gains trust and support of others.  

• Plans and Aligns – Planning and prioritizing work to meet commitments aligned with organizational goals. Sets objectives to align with broader organizational goals. Anticipates and adjusts effective contingency plans.  

• Ethical Practice – Understands the importance of a fair and transparent approach in everything by adopting the highest standards of professionalism, honesty, integrity and ethical behavior in all business processes and transactions.

Previous experience in orthodontics, dental marketing, or healthcare marketing preferred
• Strong interpersonal and communication skills
• Comfortable networking and visiting dental offices independently
• Experience with social media platforms and content creation tools
• Basic understanding of SEO, Google Business Profile, and digital marketing concepts
• Proficient with Canva, Instagram, Facebook, TikTok, and Microsoft Office/Google
Workspace
• Photography and video editing experience is a plus
• Highly organized with strong follow-through
• Positive attitude with a professional appearance and demeanor
• Competitive salary based on experience
• Performance bonuses tied to referral and growth goals
• Health insurance and retirement benefits (if applicable)
• Paid time off and holidays
• Flexible schedule for community and marketing events