The Non Alcoholic and Tobacco Category Manager oversees the selection, merchandising, and sales performance of NA and Tobacco products, including mixers, accessories, cigars, and cigarettes. They collaborate with store teams, marketing, and suppliers to meet sales and margin goals, manage inventory, and ensure compliance with regulations. Key responsibilities include developing product strategies, leading promotional events, managing staff education, and maintaining vendor relationships. The role requires strong communication skills, proficiency in MS Office, knowledge of cigars, and the ability to manage multiple projects. Flexibility to work evenings and weekends for events is essential. The position offers comprehensive benefits and emphasizes a friendly, energetic work environment, with a focus on customer engagement and product expertise. The manager also plays a pivotal role in driving sales through large-scale events and new store concepts.