National Sales Manager | Commercial and Industrial LED Lighting

Hercules LED is a national leader in commercial and industrial LED lighting upgrades, utility rebate programs, and turnkey energy efficiency solutions. LumenForce LED is the distribution arm and sister company of Hercules LED, supplying commercial and industrial lighting products, controls, and energy efficient technologies throughout North America.

Together, Hercules LED and LumenForce LED provide a unique platform that combines product distribution, utility incentives, project development, installation management, and ongoing customer support. Our team serves manufacturers, warehouses, distribution centers, municipalities, educational facilities, healthcare organizations, property management groups, and multi location customers throughout the United States.

As we continue to expand our national footprint, we are seeking a highly motivated and experienced National Sales Manager to help lead the next phase of growth.

This is a senior leadership position responsible for recruiting, hiring, training, coaching, motivating, and developing a high performing sales organization focused on commercial and industrial LED lighting projects.

We are not looking for someone to simply manage an existing team. We are looking for a builder, a leader who can identify talent, create systems, develop people, establish accountability, and build a winning culture.

The ideal candidate is a hands on sales leader who enjoys recruiting talent, conducting role play exercises, coaching sales professionals, building accountability systems, and developing future leaders. This individual should have experience within the LED lighting, ESCO, energy efficiency, electrical distribution, utility rebate, or commercial energy industries and understand what it takes to scale a sales organization.

We want a leader who:

• Is highly driven, competitive, and self motivated
• Leads from the front and sets the standard
• Knows how to recruit, hire, and retain top sales talent
• Has a passion for coaching, mentoring, and developing people
• Believes training is a daily responsibility, not a quarterly event
• Is comfortable leading role play sessions and live sales training
• Creates accountability while building confidence
• Can implement systems, processes, and structure
• Inspires teams to exceed expectations
• Understands how to build a culture of performance
• Takes ownership of results and embraces responsibility
• Is committed to continuous improvement and growth

• Recruit, hire, onboard, and develop sales professionals
• Build and manage a high performance national sales team
• Create and implement structured training and onboarding programs
• Conduct weekly one on one coaching sessions and performance reviews
• Lead regular role play sessions focused on prospecting, cold calling, appointment setting, discovery meetings, objection handling, proposal presentations, and closing techniques
• Evaluate sales calls, presentations, and customer interactions to identify coaching opportunities
• Develop sales processes, scripts, and best practices
• Identify skill gaps and develop training plans to improve performance
• Develop future sales leaders within the organization
• Foster a culture centered around effort, accountability, professionalism, continuous learning, and results

• Establish KPIs, activity standards, and performance expectations
• Monitor pipeline development, proposal activity, and forecasting
• Improve sales processes and team effectiveness
• Increase closing percentages and overall revenue production
• Drive accountability throughout the organization
• Ensure consistent execution of sales processes and best practices

• Support sales representatives in developing and closing major opportunities
• Expand relationships with national accounts and strategic partners
• Identify growth opportunities across multiple markets and industries
• Collaborate with executive leadership on strategic growth initiatives

• Help shape the future direction of Hercules LED and LumenForce LED
• Develop and execute sales growth strategies
• Assist with compensation planning, sales initiatives, and market expansion
• Work directly with ownership and executive leadership to achieve company goals

• Minimum 5 years of sales leadership experience
• Proven success recruiting, hiring, training, and developing sales teams
• Demonstrated ability to build and scale organizations
• Strong coaching and leadership abilities
• Experience conducting sales training and role play exercises
• Strong communication, leadership, and organizational skills
• Experience managing performance and accountability systems
• Proven history of driving revenue growth

• Commercial LED Lighting
• Industrial LED Lighting
• ESCO and Energy Services
• Utility Rebate Programs
• Electrical Distribution
• Energy Efficiency Solutions
• Lighting Controls
• Facility Services

Candidates with experience at national lighting companies, ESCOs, electrical distributors, energy service providers, utility implementers, manufacturers, or related organizations are strongly encouraged to apply.

Within the first 12 months, this individual will:

• Recruit and develop top performing sales talent
• Implement a structured sales training and development program
• Establish weekly role play and coaching sessions
• Improve prospecting activity, appointment setting metrics, and closing ratios
• Strengthen sales processes and accountability systems
• Increase proposal volume and overall team performance
• Develop a bench of future sales leaders within the organization
• Build a culture of high performance, accountability, training, and continuous improvement
• Help drive substantial year over year revenue growth

• Competitive Base Salary
• Performance Based Bonus Structure
• Revenue Growth Incentives
• Vehicle Allowance
• Health Insurance
• 401(k) Retirement Plan
• Paid Time Off
• Professional Development Opportunities

Compensation will be commensurate with experience, industry background, leadership capabilities, and demonstrated success.

This is an opportunity to become a key leader within a growing national organization. You will have the ability to influence strategy, build a team, develop people, create future leaders, and play a direct role in the future success of the company.

We are looking for someone who is passionate about sales leadership, recruiting top talent, developing people through coaching and role play, creating accountability, and building a winning culture.

If you are a proven leader who enjoys building teams, coaching sales professionals, developing talent, and driving growth, we would welcome the opportunity to speak with you.

Please submit your resume along with a brief summary outlining your leadership experience, industry background, and accomplishments in building, training, coaching, and managing successful sales teams.