National Council for Mental Wellbeing Marketing Operations Lead

Position Summary

As the Marketing Operations Lead at the National Council for Mental Wellbeing, you will serve as the campaign architect behind a high-performing growth marketing team. You’ll own the systems, workflows, analytics, and automation frameworks that connect marketing activity to measurable business outcomes — ensuring that campaigns for programs like Mental Health First Aid, NatCon, and a growing portfolio of new products are executed cleanly, tracked accurately, and continuously optimized. You’ll partner closely with Business Development, Enterprise Technology, and Revenue Operations, and serve as the operational backbone of a team of expert individual contributors who are driving significant revenue for the organization.

This is an individual contributor role with no direct reports. You’ll be joining a team of peer-level strategic leads, each responsible for multimillion-dollar marketing programs — which means you’ll do both strategic and executional work, and you’ll thrive in that environment. While this position can be done remotely from anywhere in the U.S., you must primarily accommodate our Washington, D.C. business hours of 8:30 a.m. to 5:00 p.m. ET.

Key Responsibilities

Strategic Ownership & Operating Model

• Own the Marketing Operations roadmap, aligned to departmental and organizational priorities.

• Define and maintain governance for campaign setup, tracking, segmentation, and data quality.

• Serve as the primary liaison between Marketing and Enterprise Technology to translate requirements for automation, segmentation, tracking standards, lead lifecycle, and reporting.

• Identify, design, and pilot responsible AI-enabled approaches — including advanced prompting and agentic workflow design — to improve operational efficiency while maintaining data quality and governance.

Data, Analytics & Measurement

• Build and maintain reporting that connects marketing activity to outcomes, including funnel performance, attribution, and ROI.

• Own campaign taxonomy, tracking standards (UTMs, naming conventions), and KPI consistency across teams.

• Develop dashboards and performance readouts; translate insights into clear optimization actions.

• Partner with BI/Data, Enterprise Technology, and Business Development to improve data integrity, segmentation, enrichment, and reporting usability.

Lead Generation & Revenue Operations

• Operationalize lead-generation programs across channels with clear tracking and measurement.

• Co-own lead lifecycle governance (MQL/SQL criteria, routing, SLAs) with Revenue Ops and Sales Ops.

• Build and optimize lead scoring, routing, enrichment, and exception handling; monitor and resolve lead-flow issues.

• Strengthen funnel visibility and attribution readiness through campaign hygiene and consistent data definitions.

Marketing Automation & Lifecycle Optimization

• Manage the marketing automation platform (Marketo), including architecture, governance, and day-to-day administration.

• Design scalable automation programs including nurture, lifecycle, re-engagement, and event/webinar journeys.

• Govern automation rules, triggers, personalization, segmentation logic, and reusable components to improve efficiency and consistency.

Cross-Functional Collaboration & Enablement

• Participate in campaign kickoffs to define measurement plans, audience strategy, segmentation needs, and operational requirements.

• Translate marketing-ops concepts into clear guidance, training, and documentation for non-technical partners.

• Ensure all campaigns and messaging are standardized and reportable in a systematic way across platforms — from ad to email to web page to lead intake.

Required Qualifications

• 6+ years of experience in marketing operations, lifecycle marketing, analytics, or a closely related field.

• Marketo Certified Expert (MCE) required — candidates must be certified and able to hit the ground running.

• Deep, hands-on Marketo administration experience including architecture, automation, and governance.

• Experience with CRM platforms and partnering with CRM teams (MS Dynamics 365 or similar).

• Strong marketing campaign operations experience, including QA and documentation discipline.

• Strong analytics and data fluency: funnel analysis, segmentation strategy, and KPI development.

• BI/reporting skills (e.g., Tableau, Power BI) and demonstrated ability to turn insights into action.

• Proven lead-management optimization experience: scoring, routing, and SLA management.

• Experience with B2B and B2C funnels and lifecycle governance (e.g., MQL/SQL definitions).

• Working knowledge of HTML/CSS, web analytics, and tracking (UTMs, pixels).

• Demonstrated proficiency with generative AI tools and advanced prompting techniques applied to marketing operations, segmentation, and analytics workflows.

• Comfort designing or piloting agentic AI workflows to streamline marketing operations tasks.

• Excellent stakeholder communication across technical and non-technical audiences.

• Strong ownership mindset with high attention to detail and a continuous improvement orientation.

• Adaptable and collaborative, with energy for a fast-paced environment where both strategy and execution are expected.

Preferred Qualifications

• Master’s degree or equivalent additional years of marketing automation experience.

• Experience working within nonprofit, membership, or mission-driven organizations.

• Familiarity with revenue operations or sales operations functions.

Salary & Benefits

The salary range for this position is $135,000 to $150,000. Salary decisions within the range are based on experience, education, and internal equity.

The National Council offers a comprehensive benefits package, which includes (but is not limited to):

• Medical, dental, vision, life, and disability insurance

• 403(b) retirement plan with employer contributions after 1 year of service

• Paid time off, including vacation, sick, personal, floating holiday, bereavement, and observed federal holidays

• Parental support benefits, including adoption, fertility, and surrogacy reimbursement and two weeks paid parental leave

• Free unlimited Relias professional development courses

• Annual professional development and tuition reimbursement funds

• Calm Premium access

How to Apply

Interested candidates are encouraged to submit their applications promptly through our online portal. All applicants will receive a response. Please contact Positively Partners with questions or to request support in submitting your application.

Candidates who advance can expect an initial phone interview with the Positively Partners team, a follow-up interview with the AVP, Marketing, and a multi-part final interview with a range of stakeholders. The Lead is expected to begin work in Fall 2026.

Positively Partners is committed to conducting an equitable, accessible search process. Accommodation requests during the interview process will be handled confidentially. Please email

search@positivelypartners.org

Department Summary

The Client & Channel Development team sits within the National Council’s growth organization, reporting to the VP of Growth. The team is responsible for revenue-related product marketing across the organization’s portfolio — including Mental Health First Aid ($30M+ annual revenue), NatCon (the National Council’s flagship annual conference), membership, fundraising, and a growing suite of consulting and training products.

The team is composed of expert individual contributors — senior leads who each own a significant programmatic area — and operates as a strategy-first function. Campaign execution is carried out in close partnership with the Marketing, Communications & Events team. This is a high-complexity, high-ownership environment where curiosity, rigor, and the ability to work both strategically and operationally are essential.

About Us

The vision of the National Council for Mental Wellbeing is to make mental wellbeing, including recovery from substance use challenges, a reality for everyone. Despite overwhelming need, nearly 30 million people across the U.S. do not have access to comprehensive mental health and substance use treatment.

Founded in 1969, the National Council is a 501(c)(3) membership organization that drives policy and social change on behalf of more than 3,100 mental health and substance use treatment organizations and the more than 10 million children, adults and families they serve. We advocate for policies to ensure equitable access to high-quality services. We build the capacity of mental health and substance use treatment organizations. And we promote greater understanding of mental wellbeing as a core component of comprehensive health and health care. Through our Mental Health First Aid (MHFA) program, we have trained more than 3 million people in the U.S. to identify, understand and respond to signs and symptoms of mental health and substance use challenges.

The National Council is growing to meet this moment. With an annual budget of $80 million, we’ve grown our dedicated team to 225 employees since 2020. Although we have office space in Washington, D.C., we operate as a remote-first organization, with employees working from their various locations across the United States.

The National Council is proud to be an equal-opportunity employer. We embrace individuals from all backgrounds and perspectives, welcoming people of all races, ethnicities, religions, genders, sexual orientations, and ages, as well as veterans, people with disabilities, and those with lived experiences in mental health and substance use challenges to apply. We are committed to fostering a welcoming environment and recruitment process for everyone.

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