National Accounts Manager-Consumer Electronics

JOB PURPOSE:

The National Accounts Manager for Consumer Electronics is a key member of the sales leadership team responsible for Consumer Electronics customers, as well as supporting other Sales Team members with Consumer Electronics opportunities within their accounts. As a key leader within the organization this individual will partner with cross functional team and key business partners to develop and execute short and long term strategies for the profitable growth of the Consumer Electronics business. Position reports to the EVP of Sales. Key to success is not only driving growth on existing businesses but identifying new opportunities that complement the FKA businesses. 

ESSENTIAL FUNCTIONS AND OTHER DUTIES:

• Leading, coaching, and developing a team to realize and achieve sustainable annual business targets and profitable revenue growth
• Providing oversight of strategic sales and spending direction for CE customers sales and quarterly and annual operating budgets. Responsible for the development of strategic growth plans for CE Accounts, providing alignment between customer growth strategies and FKA strategic growth objectives
• Leading and overseeing the development and communication of key customer sales plans, business analytics, insights and sales execution strategies and initiatives
• Accountable for setting direction and communicating quarterly execution plans and key initiatives with Account(s) buying teams
• Responsible for leading self and team in analyzing key performance indicators, deployment priorities and activities along with managing and leveraging 3rd party data to drive sustainable growth plans
• Leading self and team in the development of annual customer sales plans at Consumer Electronics Account(s) incorporating broader company and marketing strategies to include sales strategies and tactics toward the achievement of the annual budgets
• Responsible for collaboration in the development and execution of tactical tools to support new business, product, and program introductions
• Develop, build, and nurture strong relationships within Consumer Electronics Accounts including initiating and facilitating meetings with buyers and management
• Educate and develop and train CE Account(s) teams on FKA’s brands and products
• Create and execute strategies to achieve targeted sales growth within budgeted parameters, building sales plans by product by retailer.
• Partner with retailers to oversee the execution of merchandising/visual strategy, analyze sales data, and provide support as necessary.
• Build and expand our retail base in the assigned channel of distribution.
• Prospect, negotiate, and close sales in established and new categories.
• Identify and establish contacts with decision makers and leverage existing networks.
• Create and deliver presentations that communicate the Company’s value proposition and category relevance
• Develop realistic and comprehensive sales forecasts and associated budgets.
• Provide business solutions and feedback to management on retailers wants and needs.
• Be wildly engaged at the retail level to provide continual communication regarding the activities of the retailer, products, space/location issues and/or changes to management.
• Partner with operations (e.g., supply chain manager, order fulfillment) to harmonize inventories at assigned retailers to ensure appropriate on-hand inventory and forecast, while adhering to established company policies, procedures, and approval processes.
• Track POS sales and statistics on an ongoing basis to identify market trends.
• Use data, information systems, and metrics around financial, brand, and customer trends to develop tactical and strategic growth plans that align retailer and corporate goals to drive mutual sales and profitable growth.
• Analyze and evaluate changing market conditions and competitive activity to assist management in developing short-term and long-term sales strategies and business objectives.