The National Account Manager is a high-visibility, high-impact role reporting to the Sr. Director of Sales. This position leads the strategic direction, execution, and growth of Crystal Farms' largest national customers, Walmart and Kroger, while driving expansion into new channels through New Business Development.This leader will combine analytical rigor, customer relationships, and entrepreneurial drive to unlock growth. They will leverage syndicated data, customer insights, and cross-functional collaboration to shape strategy, influence decision-making, and deliver results.We are looking for a strategic, ambitious, and highly motivated commercial leader - someone who challenges the status quo, thrives in a fast-paced environment, and builds strong partnerships internally and externally to achieve ambitious goals.Duties and Responsibilities Develop strong strategic collaborative business plans and execute distribution, shelving, merchandising, and pricing initiatives in partnership with key national accounts, inclusive of managing broker partnerships and regional accountsIdentify, pursue, and secure new growth opportunities across emerging channels, distributors, and customersServe as the primary point of contact for Lipari, manage and expand the relationship, optimizing current business and building incremental growth opportunitiesTranslate Nielsen and customer data into actionable insights, compelling selling stories, and strategic recommendationsImplement customer level plans and sales strategies to build the Crystal Farms brands within assigned accounts utilizing trade tools including Blue PlannerDevelop promotional plans and tactics; responsible for planning and managing promotional spending and calendarConduct monthly, quarterly, and annual reviews focused on performance, innovation, and future opportunitiesDevelop and build strong relationships with Crystal Farms leadership, Internal Category, Marketing, and Finance teamsEffectively collaborate with the Crystal Farms retail teams to drive in-store executionUtilize fact-based selling solutions and strong relationship skills while maintaining a hunter mentality for growthBuild and maintain strong relationships with key decision-makers at accountsBring energy, urgency, and a hunter mentality to accelerate growth and open new doorsParticipate in company initiatives and cross-functional projects to support broader organizational goalsEducation and Experience Required Bachelor's degree or equivalent combination of education, training, and/or experience7+ years managing national accounts and regional accountsCPG account management experience with Walmart, Kroger, or other major retailersProven success in new business development or channel expansionAnalytical mindset with proficiency in syndicated data tools including IRI, Nielsen, Retail Link, 84.51, and ScintillaBroker management experienceMust reside in Twin Cities, MNExceptional communication, negotiation, and relationship-building skillsConfident presenting to senior executives and customer leadershipHighly motivated, self-directed, and comfortable in a fast-moving environmentProficiency with Microsoft OfficeAbility to travel up to 40%#J-18808-Ljbffr