In this role, you will serve as a Multimedia Sales Executive within our advertising team. The sales executive is responsible for selling multimedia advertising into Aiken Communication's portfolio of products; exceeding monthly and quarterly sales goals within an assigned territory or client list; developing new business through extensive sales calls and conducting sales assessments; and providing quality service to advertising clients.
Responsibilities:
- Serve as outside salesperson within designated sales team, with primary duties of daily selling and account management primarily through consistent outbound sales activity and in-person meetings
- Serve as an outside seller by conducting need analyses, presenting in-person sales proposals, and holding regular client meetings to drive revenue growth
- Collaborate with clients to develop recruitment advertising strategies, leveraging multiple platforms, such as online job boards, social media, print media, and targeted digital campaigns.
- Focus will be on acquisition of new business and/or long-term contracts
- Achieve assigned monthly sales goals by upselling, prospecting, and developing new business opportunities
- Participation in sales of specialized or targeted products, such as sticky notes, magazines, digital advertising, search engine marketing, etc.
- Growing number of active accounts within the assigned territory or client list
- Increase financial investment per client over a period of time
- Generate and follow-up on sales leads; identify key decision makers
- Create multimedia advertising proposals for prospective customers as needed
- Collaborate with product specialists in presenting needs-based solutions to clients
- Work with staff designers to generate concepts and ensure message accuracy for advertising creative for respective clients
- Track all prospecting efforts and sales in Hubspot CRM tool
- Develop detailed and customized sales plans for clients to meet individual business goals and growth objectives
- Attend staff and sales team meetings as required
- Represent Aiken Communications and The Post and Courier at company events or at community events and/or networking opportunities as needed
- Perform other duties as requested by management
Requirements:
- Bachelor's degree in Marketing, Communications, Business or a related field, or equivalent professional experience
- 1-2 years' experience in sales, preferably in recruitment advertising, digital media, or a related field
- Dependable transportation and a valid South Carolina driver's license and proof of insurance.
- Strong understanding of digital advertising, recruitment strategies, and the talent acquisition landscape. Proven track record of excellence in sales/sales support
Knowledge, Skills and Abilities:
- Strong and persuasive verbal and written communication skills
- Strong ability to handle objections and negotiate effectively
- Proven adaptability in dynamic, fast-paced environments
- Excellent time management and organizational skills
- Strong presentation skills, interpersonal, problem solving and customer service skills also required
- Proficiency in the Microsoft Office suite; including Word, Excel, and PowerPoint
Physical Requirements: Close eye work, continuous sitting, constant walking, standing, light to moderate lifting 15-30 pounds (per safety policy).