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Multimedia Journalist

Pharr-San Juan-Alamo ISD

Pharr, TX

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JOB DETAILS
SKILLS
Adobe Creative Suite, Advertising, Analysis Skills, Animation, Audio Editing, Audiovisual, Broadcast Journalism, Broadcasting, Campaigns, Change Management, Communication Skills, Community Support, Computer Graphics, Continuous Improvement, Creative Design, Desktop Publishing, Digital Media, Editing, Final Cut Pro, Graphics, Interpersonal Skills, Journalism, Leadership, Lift/Move 50 Pounds, Marketing, Marketing Communications, Marketing Plan, Mobile Devices, Multimedia, Operational Communications, Organizational Skills, Process Improvement, Production Management, Project Tracking, Project/Program Management, Proofreading, Publications, Set Goals, Social Media, Storytelling, Team Player, Television Broadcasting, Time Management, Training/Teaching, Unmanned Aircraft Systems (UAS), Video Editing, Video Production, Videojournalism, Writing Skills, YouTube
LOCATION
Pharr, TX
POSTED
Today
Multimedia Journalist

Reports to: Executive Director for

Communications & Marketing Director

Department:

Communications Department

Pay Grade

PM 1 @ 226 days

Funding Source:

Qualifications

Primary Purpose:

Assists Executive Director for Communications & Marketing and Communications department in efforts to communicate student district success and inform the community-at large about new programs and opportunities for PSJA students. Supports district-level multimedia and video productions from concept to completion, including all necessary production, videotaping, editing, content, and overall creative design. Assists department with the production of creative news and informational programming to increase viewership and community understanding of district goals and achievements.

Education/Certification:

Bachelor's Degree in Broadcast Journalism or related field

Special Knowledge/Skills:

Excellent organization, writing, planning, and creative skills to produce and direct compelling and informative stories

Excellent storytelling skills

Experience writing, proofreading, editing, and desktop publishing

Excellent organizational, communication, and interpersonal skills

Ability to read and comprehend instructions, short correspondence, and memos

Ability to perform a variety of tasks often changing assignments on short notice with little or no direction

Ability to operate standard digital in studio and remote equipment, including audio, lighting, TriCaster, teleprompter, to name a few.

Familiarity with distributing digital material on a variety of platforms, including web, social media, and television

Experience and training in the fundamentals of current videotaping and production techniques

Experience with operating DV, HD, DSLR cameras and additional video equipment such as GoPros, Drones, and mobile devices

Experience in nonlinear editing software to capture and edit video and audio

Proficient knowledge of Final Cut Pro, Adobe Creative Suite, and other editing software

Experience in video production techniques, including creating computer generated graphics and animation (both 2D and 3D)

Experience in using character-generating software and digital server

Experience producing data-rich multimedia graphics

Creativity in producing videos that meet the expectations of PSJA ISD administration

Knowledge of school district operations and communications, preferred.

Excellent storytelling skills and technical craftmanship as videographer and editor

Excellent project management skills with track record for on-time delivery on tight deadlines

May work irregular hours based on time of year and district events/meetings

Excellent communication skills ad the ability to work collaboratively across the organization

Experience:

A minimum of three (3) years of video storytelling or journalism experience

Such alternatives to the above qualifications as the Board of Trustees may find appropriate and acceptable

PSJA Leadership Skills and Expectations

In PSJA ISD, we hire individuals who are expected to embody the Spirit of PSJA and demonstrate these characteristics as they lead others.

Positive Engagement

Welcomes staff, students, parents, and community as honored members at the district table

Builds relationships - Builds positive, trusting relationships through frequent interactions which demonstrate care and interest in well-being of all stakeholders

Exhibits professionalism- Exhibits awareness and reflection to manage emotions and engage in continuous personal growth

Models ethics - Exemplifies the values and priorities of the district through consistent actions and service to stakeholders

Communicates effectively- Maintains open lines of two-way communication with staff, students, parents, and community to receive input and provide information for engagement with district vision

Student-centered Excellence

Holds vision and expectations for success for all students and all staff

Demonstrates expertise - Possesses up-to-date knowledge and skills to perform organizational role at a high level of competence

Establishes shared vision - Articulates the school's mission to the community and solicits support in making that mission become a reality

Implements plans- Works with all stakeholders to implement vision by establishing goal, monitoring progress, and providing resources

Expects results - Pursues exceptional results for all students by holding self and others accountable and driving for continuous improvement

Joint Empowerment

Develops and empowers individuals and teams for effective action

Promotes collaboration - Designs organizational structures to promote collaboration and teamwork for distributed leadership throughout the district

Inspires Action - Motivates others to take responsible risks and perform at their highest level to support district vision and goals

Builds capacity - Provides opportunities for growth to ensure all staff build capacity to support district goals

Develops leaders - Identifies, develops, and places future leaders through rigorous processes and strategic leadership assignments

Adaptive Innovation

Maintains district at the forefront of educational service providers

Scans Environment - Analyzes and applies understanding of internal organization and external environment to assess and respond to the district's future advancement

Manages change - Demonstrates courage, initiative, and perseverance in bringing about meaningful change to support the shared vision

Champions solutions - Challenges the status quo by collaboratively exploring new and better ways of doing things

Acknowledges outcomes - Creates a positive environment for growth by celebrating success and learning from failure

Technical Skills, Responsibilities and Duties

In PSJA ISD, we hire individuals who demonstrate excellence in these technical areas as they lead others
Major Responsibilities and Duties:
  • Works closely with the Executive Director for Communications & Marketing and Video Production Manager to develop and execute video content in support of the Communications Department and Pharr-San Juan-Alamo ISD.
  • Develop, write, and edit news packages, segments, and promotional content for broadcast and/or print as needed
  • Be able to contribute creative ideas to the Communications Department for video or multimedia elements of any communications and/or marketing plan
  • Responsible for assisting with videotaping and editing video and audio content for the Communications Department
  • Assists taking photographs for district publications, events, presentations, campaigns and displays as needed
  • Assists with technical set-up and production aspects of videotaping, including but not limited to video camara operation, audio/video equipment set-up, lighting, and set-design
  • Pitch and produce new stories and other content to department
  • Create graphics or motion graphics for videos and other multimedia projects as needed
  • Assists in studio and remote shoots as determined by Supervisor
  • Able to take assigned project from concept to completion without assistance
  • Knowledge and ability to update district's YouTube and Vimeo channel with new videos
  • Must be able to work flexible hours, weekends and some holidays
  • Works well with others and maintains a high-level of professionalism when working with staff members, other departments, schools or community
  • Ability to perform a variety of tasks on short notice or with minimal direction and meet established deadlines
  • Ability to be a one-woman/man-band on occasion (i.e., run camera, audio, and conduct interviews)
  • Gathers and verifies information regarding stories through interviews, observations, and research
  • Edit engaging long-form and short-form content customized for multiple digital and social media platforms
  • Desire to concept and pitch ideas, as well as execute the vision of others
  • Perform such other duties as may be assigned


Mental Demands/Physical Demands/Environmental Factors:

Posture:

Prolonged use of computer; standing to operate a video camera and broadcast equipment for an extended period of time

Lifting:

Must be able to push, pull, lift, and/or carry at least 50 lbs

Environment:

May work prolonged or irregular hours (work regularly requires working outside the normal work week)

Mental Demands:

Work with frequent interruptions; maintain emotional control under stress

This document describes the general purpose and responsibilities assigned to this job and is not an exhaustive list of all responsibilities and duties that may be assigned or skills that may be required.

About the Company

P

Pharr-San Juan-Alamo ISD