Adobe Creative Suite, CMYK Color Model, Campaigns, Channel Marketing, Demographics, Digital Link Circuits, Graphic Design, Marketing, Marketing Campaign, Marketing Communications, Marketing Strategy, Multimedia, Multimedia Design, Online Marketing, Photography, Printing, Scripting (Scripting Languages), Social Media, Storytelling
Job Title: Multimedia Designer & Digital Content Producer
Department: Marketing and Communications
Location: The University of Olivet (Olivet, MI) - Hybrid (Requires on-campus presence 2-3 days per week)
Job Summary
The University of Olivet is seeking a creative, strategically-minded Multimedia Designer & Content Producer to join our Marketing team. This role is designed for a digital-first creator with a strong foundation in graphic design, visual hierarchy, and brand continuity. We require a multimedia talent who can take a single marketing concept and build a cohesive visual campaign across our website, social media, email, and digital ads.
Key Responsibilities
- Campaign & Brand Continuity: Translate overarching university marketing strategies into cohesive, multi-channel visual campaigns. Ensure a consistent look, feel, and voice across all digital touchpoints (web, social, email, and digital ads).
- Digital Asset Design: Design and produce high-quality digital assets rooted in solid design principles.
- Multimedia Production: Script, shoot, and edit short-form and mid-form video content and capture high-quality campus photography, ensuring all visual content aligns with Olivet's brand guidelines.
- On-Campus Event Coverage: Attend campus events, games, classes, etc., to capture real time content and transform raw footage into polished, brand-compliant digital assets.
- Audience-Centric Storytelling: Understand and design for our key audiences, including prospective students, current students, parents, and alumni, tailoring the visual approach to resonate with each demographic.
- Integrated Print Support: Utilize your design foundation to occasionally support hybrid campaigns that include print collateral, ensuring seamless cross-media brand alignment.
Qualifications & Skills
- Experience: 2-4 years of professional experience or a portfolio that demonstrates equivalent capability in graphic design, digital marketing, or multimedia production with a portfolio that demonstrates comprehensive campaign execution.
- Design & Brand Acumen: Brings not just clean execution but can create materials that resonate with Gen Z and is not afraid to take design risks that are outside the box.
- Technical Skills: Mastery of the Adobe Creative Suite. Experience with Figma or Canva for team-shared assets is a plus.
- Equipment Savvy: Comfort operating DSLR/mirrorless cameras, mobile shooting rigs, audio mics, and basic lighting setups for field production.
- Print Experience (a plus): A foundational understanding of print design (bleeds, CMYK, file prep) is valued to assist with integrated marketing initiatives.
Application Requirements
To be considered for this role, applicants must submit:
A resume detailing relevant experience.
A short (250ish words) on why you are interested in working at The University of Olivet.
A digital portfolio link demonstrating multi-channel marketing campaigns that show brand continuity (e.g., how a single campaign concept was executed across web, social media, and email).
Short-form video and social examples with real reach or engagement.
Graphic design work demonstrating a strong handle on typography, layout, and visual hierarchy.
Applications without a portfolio link will not be reviewed.