Multi-Channel Marketing Planner # 26-12196

Duration: 3 months Contract, strong chances of extension  

Position Overview:  

• The Downstream Marketing Manager is responsible for developing, executing, and optimizing strategic marketing initiatives targeting both consumers and healthcare Professionals.
• This role combines expertise in product positioning, channel management, commercialization, campaign planning, and influencer partnerships, with strong downstream marketing support—ensuring impactful messaging and effective engagement across all relevant channels.  

Key Responsibilities:  

• Develop and implement marketing strategies and campaigns for DTC and provider channels    with a focus on  maximizing social media-driven revenue.
• Drive downstream marketing support by  tailoring materials, sales enablement tools, and brand collateral to the needs of customers, providers, and the sales organization.
• Oversee  social media content planning, organic/paid campaigns, influencer collaborations, and community management to support product launches and ongoing engagement.
• Lead  multi-channel campaigns encompassing digital, print, events, email, partnerships, and social media, to maximize reach, engagement, and revenue.
• Oversee  product launch plans, brand lifecycle management, and tactical execution for commercialization milestones.
• Design and execute  influencer marketing strategies; identify, recruit, and manage relationships with relevant influencers for consumer and provider audiences.
• Conduct  market research, competitive analysis, and customer insights to inform campaign strategy and product positioning.
• Collaborate cross-functionally with product, sales, market access, medical, analytics, and communications teams to drive unified messaging and adoption.
• Track, analyze, and optimize  campaign performance across channels (digital, print, events, sales) using data-driven approaches to improve ROI and KPIs.
• Identify  new channel opportunities and emerging marketing trends for ongoing innovation.
• Manage  marketing budgets, ensuring efficient allocation and compliance with regulatory and brand.
• Analyze  channel-specific performance metrics and optimize campaigns to achieve revenue, engagement, and lead generation goals.
• Ensure  compliance with healthcare regulations and brand guidelines in all marketing materials and campaigns. 

Qualifications:  

• Bachelor’s    degree in  Marketing, Business, Communications, or related field; advanced degree is a plus.
• 5+ years of experience in healthcare, medical device, or pharmaceuticals marketing    ; understanding of the  aesthetics/plastic surgery market is preferred.
• Deep understanding of  digital channels, paid social, analytics tools, and regulatory considerations.
• Demonstrated success in  brand management, downstream marketing, product positioning, and go-to-market strategy.
• Proven  track record managing social media campaigns that directly drive revenue.
• Experience  working with both end-consumer and healthcare professional audiences.
• Strong analytical, project management, and communication skills. 

About US Tech Solutions:  
US Tech Solutions is a global staff augmentation firm providing a wide range of talent on-demand and total workforce solutions. To know more about US Tech Solutions, please visit      www.ustechsolutions.com     . 

Equal Employment Opportunity (EEO) Statement:  
US Tech Solutions is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran. 

AI Statement:  
By applying, you acknowledge that AI-assisted tools may be used during hiring.