Merchandising Manager - Birch Lane

Salary Range: $99,000 - $110,000 per year

This position is a hybrid in-office role that works out of our Boston office (Monday-Thursday will be working in office and Friday is work from home). This is not a virtual / remote position.

At this time, Wayfair will not sponsor applicants for employment authorization for this position for the following work visas: STEM OPT EAD, H-1B, H-1B1, E-3, O-1, J-1, or TN.

Merchandising Manager - Birch Lane

The Merchandising Manager will lead the Upholstery & Outdoor vertical for Birch Lane within Wayfair's Specialty Retail Brands (SRBs). This role owns the strategy, performance, and team for two of Birch Lane's highest-visibility categories, reporting into the Birch Lane Head Merchant and partnering closely with peers across AllModern and Joss & Main.

You'll be the vertical lead for Upholstery & Outdoor: setting the vision, defining the roadmap, and driving execution across assortment, pricing, promotions, availability, and supplier partnerships. You'll also manage and develop a team of two merchants, providing clear direction, coaching, and structure so the team can operate confidently at the respective bar.

What Youll Do

• Category strategy & P&L: Define and execute the multi-season strategy for Birch Lane Upholstery & Outdoor, including assortment, shelf-space, and pricing / promo plans that deliver sales, margin, and share goals.
• Assortment curation: Decide what "earns the shelf" for Birch Lane across onsite and marketing placements (homepages, emails, shops, etc.), using data and customer insights to identify tomorrow's best sellers and fill assortment gaps.
• Supplier relationships: Lead relationships with a focused set of strategic suppliers, negotiating terms, aligning on joint business plans, and driving MAP/WSC, availability, and newness outcomes that are durable for the business.
• Cross-functional leadership: Act as the Upholstery & Outdoor point person for Category Management, WGS Sourcing, Pricing, Promotions, Brand, Creative, and Retail-framing problems, driving alignment, and ensuring clean execution against your strategy.
• People leadership: Manage and develop two direct reports (L1 merchants), providing structure, feedback, and growth opportunities while raising the overall bar for the Birch Lane merchant team.
• Trade shows & market: Represent Birch Lane at key markets and supplier summits; drive sample review, pipeline prioritization, and follow-through so market work shows up clearly in the business.

Who You Are

• Experienced merchant / buyer: Typically 4-6+ years in merchandising, buying, category management, or a similar commercial role with increasing P&L scope; upholstery/outdoor or furniture experience is a plus but not required.
• P&L and data fluent: Comfortable owning a sizeable book of business; you use data to size opportunities, pressure-test plans, and make clear trade-offs across topline, margin, and inventory.
• Structured leader: You can independently define the plan from a broad objective, keep multiple complex workstreams moving, and give your team and partners clear priorities and expectations.
• Strong relationship builder: You're effective with suppliers and cross-functional partners, can navigate contention, and influence senior stakeholders with clear, concise communication.
• SRB-minded: Excited about brand-led merchandising, have an opinion on the Birch Lane customer and aesthetic, and are energized by partnering across AllModern and Joss & Main to build total-SRB strategies.
• Travel:Willing to travel periodically (4-6x/year) for trade shows, sourcing trips (Asia/international), supplier visits, and store / market walks.

Benefits & Perks - US

• Full health benefits available (Medical, Dental, Vision, HSA/FSA) on day one for eligible employees.
• No-cost access to 2nd.MD, a virtual expert medical consultation and navigation service.
• Global Traveler Health Insurance through GeoBlue.
• 24/7 access to mental, financial, physical and emotional wellbeing support, plus an enhanced offering of therapy and coaching.
• Automatic enrollment into Basic Life and Accidental Death & Disability Insurance.
• 401(k) matching with immediate vesting.
• Paid Parental Leave, Surrogacy & Adoption Reimbursement and Caregiver Services.
• Tuition Reimbursement.
• Wayfair Employee Discount.
• Gym/Fitness Discounts (Wellhub and varying regional memberships).
• Exclusive access to thousands of perks & discounts through BenefitHub.
• Yearly match up to $500 for personal donations made by employees to registered 501(c)(3) nonprofits.

Assistance for Individuals with Disabilities

Wayfair is fully committed to providing equal opportunities for all individuals, including individuals with disabilities. As part of this commitment, Wayfair will make reasonable accommodations to the known physical or mental limitations of qualified individuals with disabilities, unless doing so would impose an undue hardship on business operations. If you require a reasonable accommodation to participate in the job application or interview process, please let us know by completing our Accomodations for Applicants form.

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About Wayfair Inc.

Wayfair is one of the world's largest online destinations for the home. Whether you work in our global headquarters in Boston, or in our warehouses or offices throughout the world, we're reinventing the way people shop for their homes. Through our commitment to industry-leading technology and creative problem-solving, we are confident that Wayfair will be home to the most rewarding work of your career. If you're looking for rapid growth, constant learning, and dynamic challenges, then you'll find that amazing career opportunities are knocking.

No matter who you are, Wayfair is a place you can call home. We're a community of innovators, risk-takers, and trailblazers who celebrate our differences, and know that our unique perspectives make us stronger, smarter, and well-positioned for success. We value and rely on the collective voices of our employees, customers, community, and suppliers to help guide us as we build a better Wayfair - and world - for all. Every voice, every perspective matters. That's why we're proud to be an equal opportunity employer. We do not discriminate on the basis of race, color, ethnicity, ancestry, religion, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, veteran status, genetic information, or any other legally protected characteristic.

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