The Media Relations and Content Strategy Manager isresponsible for executing and evolving the company's external communications across owned, earned, paid, and social channels. This hands-on role plays a critical part in shaping and activating content and thought leadership that highlights the company's expertise, services, and market leadership.
Working closely with internal business leaders and external partners, this role ensures consistent messaging that supports brand awareness, demand generation, and reputation-building within a complex B2B services environment. The ideal candidate can balance creativity, strong execution, and strategic instincts - contributing to broader strategy, creating content and supporting external communication programs.
KEY FOCUS AREAS
Develop and execute external communications programs across PR, social media, paid media, and owned channels
Develop and manage content that supports thought leadership, brand differentiation, and industry credibility
Support executive and subject-matter expert visibility through bylines, speaking opportunities, and social amplification
Measure performance and optimize content and channel effectiveness
KEY RESPONSIBILITIES - ESSENTIAL FUNCTIONS
External Communications & Media Relations:
Build relationships with business and industry media and secure earned coverage.
Support executive and subject-matter visibility through bylines, speaking opportunities and industry events.
Write and edit content for external communications (press releases, articles, pitches, statements).
Ensure all external communications align with brand messaging and tone.
Develop and place paid media that effectively communicates the value of Wheels.
Social Media Strategy & Execution:
Develop and maintain the social media strategy and maintain the calendar.
Create, schedule, and publish posts across LinkedIn and other relevant platforms.
Monitor engagement and respond to comments/messages in alignment with brand voice.
Partner with internal stakeholders to amplify key campaigns, announcements and thought leadership.
Content Ideation & Thought Leadership Development:
Generate ideas for content such as blogs, articles, thought leadership and other market-facing content.
Collaborate with subject-matter experts and other content developers to source insights and support content creation as needed.
Help translate complex services, data, and perspectives into completing narratives for external audiences.
Social Listening & Competitive Intelligence:
Monitor industry conversations, media coverage, social signals, and competitor activity.
Provide insights and recommendations that inform content plans, messaging, and channel strategies.
Analytics & Optimization:
Track and analyze performance metrics to optimize strategies.
Use insights to refine strategies and improve engagement.
Ensure that all content pieces are current and easily retrievable.
Manage timelines, agencies, freelancers, and internal review processes as needed.
LEADERSHIP RESPONSIBILITIES
This position is an individual contributor and must have strong leadership skills, be comfortable interacting with and presenting to senior leaders.
This position will be responsible for working effectively cross-department and cross-functionally to manage and coordinate programs and providing guidance to peers and leaders.
COMPETENCIES - SKILLS
Ability to plan and deliver integrated communications across PR, social, digital and owned platforms
Strong editorial and writing skills with experience producing insight-driven content
Skilled at translating complex services, insights and perspectives into clear, compelling narratives for stakeholders including external audience
Working knowledge of social media platforms and management tools, (e.g., Hootsuite, Sprout Social), content distribution, and media engagement best practices
Ability to track engagement, reach and effectiveness and apply insights to improve future programs
Strategic thinker, with strong business acumen, ability to navigate ambiguity and understand complex topics
Strong organizational and project management skills, comfortable managing timelines, agencies, and internal review processes
EDUCATION and EXPERIENCE
5-7 years of progressive experience in marketing, communications, PR, social me