Media Planner, Global, AWS Brand Media

Amazon Web Services (AWS), a subsidiary of Amazon.com and the leader in cloud computing, is seeking an innovative and highly motivated Brand Media Manager to support the AWS Global Brand Media team in developing, activating, and maintaining paid media campaigns across global markets with a strategic emphasis on the Asia-Pacific-Japan (APJ) region.

Our AWS Global Brand Media team shapes how prospective and existing customers perceive the AWS brand through strategic media planning and execution. We are looking for a media strategist who combines analytical rigor with creative thinking to drive brand awareness and consideration in competitive markets worldwide.

This role requires someone who is highly organized, comfortable working in a fast-moving, dynamic environment, and capable of working independently while collaborating effectively with international stakeholders across multiple time zones. The successful candidate will demonstrate excellent written and verbal communication skills and the ability to influence cross-functional partners.

Key job responsibilities

• Support development and execute media strategy across multiple channels (TV, Digital, Social, Programmatic, OOH, Audio, Video) and countries, with particular focus on APJ market dynamics and cultural nuances.
• Own operational paid media functions including approvals, deliverable deadlines, tracking, and budget oversight for global campaigns.
• Lead competitive intelligence efforts by conducting comprehensive industry analysis, monitoring competitor media strategies, and identifying category/industry trends to inform strategic recommendations and maintain AWSs competitive positioning.
• Work closely with agency partners and communicating effectively with key stakeholders across the business.
• Oversee monitoring and optimization of day-to-day performance of live campaigns, reporting results to wider team and stakeholders with actionable insights.
• Collaborate with Senior Managers to develop and present recommendations, evaluations, points of view, and media analyses to relevant stakeholders.
• Build relationships with media agencies and vendors across global markets to ensure flawless campaign execution and knowledge sharing of regional best practices.
• Leverage measurement frameworks and analytics tools to provide data-driven insights that inform future campaign planning and demonstrate ROI.